Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable

by Kevin Daum, Daniel A. Turner

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-RRecognize the four types of buyers Observe from the buyer's perspective, and adapt your message Acknowledge the buyer's special wants and needs Resolve the buyer's issues Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!

Genres: Business, Nonfiction

256 pages, Kindle Edition

First published January 1, 2009

Reviews

[Martha · Rating 4 out of 5]

My brother is the second author on this, which is why I read it. It's a good overview of sales and marketing, wrapped in a silly tale of a magical hasid who takes the reader on a tour of kosher restaurants in NYC.

[Rick Yvanovich · Rating 5 out of 5]

I like these books where they wrap the teachings into a story, makes it a much easier, faster and enjoyable read.