Customer at the Crossroads

by B.J. Gallagher, Eric Harvey, Betsy Sanders (Foreword)

This text uses a humorous parable to emphasize the importance of making the customer the centre of a business. Like classic fairytales that taught important values, this booklet demonstrates the importance of living the values we say we believe in.

96 pages, Paperback

First published July 18, 2000

About the author

Writer and speaker. Also known as Barbara "B.J." Hateley.