Marketing: A Practical Approach

by Peter Rix

This practical text provides case studies, exercises and examples, which place marketing theory in a real world context. This new edition integrates the competencies throughout the text by following the objectives from the chapter opener and within the text through the use of colour icons.

584 pages, Paperback

First published May 17, 1979

Reviews

[Dwight Walker · Rating 4 out of 5]

Guidebook to marketing in Australia in late 1990s. Most is relevant.