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E-Mail Marketing
A complete 'how-to" guide on the subject of e-mail marketing. Written in an easy-to-understand manner the author shares all the tips, traps, advise, information and examples you need to ensure success. Once again Malcolm draws on his extensive knowledge to pack every chapter with practical ides, generous advise and a heatlhy dose of humour. Whether working in PR, Advertising, Marketing or Promotions, this will be an invaluable resource. Filled with samples and practical advice you can use immediately in your business.
Paperback
Published January 1, 2002
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