Start-Up Smarts: The Thinking Entrepreneur's Guide to Starting and Growing Your Business

by Barry H. Cohen

"The section on testing your new business concept is unlike anything in any other book on start-ups. How much is it worth to know that your new business is something your customers will want--before you invest in it?" --Pat Cunningham, "Wall Street Journal" Advertising Advisor and former Vice Chairman, N. W. Ayer Global Advertising Agency

"Start-Up Smarts is an explosive work of ten powerful, practical steps that lay out reality." --Dr. Jeffrey Magee, Publisher, "Performance Magazine"

To make sure your start-up succeeds in the most profitable way, you need to plan and prepare your way to prosperity. This means learning the secrets of successful entrepreneurs--from knowing whom to trust to adapting in a changing marketplace. Start-up specialists and thriving business owners Barry H. Cohen and Michael Rybarski reveal the critical keys to getting your new business up and running a profit, in-cluding how to:


Create a Flexible Business Plan
Find Out What Your Customers Really Want
Capitalize on the Right Trends
Hire the Best People
Choose the Most Lucrative Partners
Complete with real-life success stories from first-time entrepreneurs and the best businesses to start right now, "Start-Up Smarts" guarantees your new business will prosper in any market!

272 pages, Paperback

First published January 1, 2009