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Click: The Magic of Instant Connections
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Click: The Magic of Instant Connections

3.78  ·  Rating details ·  2,765 ratings  ·  230 reviews
You know the feeling. You meet someone new—at a party or at work—and you just hit it off. There is an instant sense of camaraderie.
In a word, you “click.”
From the bestselling authors of Sway, Click is a fascinating psychological investigation of the forces behind what makes us click with certain people, or become fully immersed in whatever activity or situation we’re inv
Hardcover, 215 pages
Published June 8th 2010 by Broadway Business (first published January 1st 2010)
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 ·  2,765 ratings  ·  230 reviews

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Jun 21, 2010 rated it it was ok
Click was written in the same vein as Malcolm Gladwell's Blink and Outliers. Like Gladwell, the authors assemble empirical evidence to prove our universal capacity for greatness, but they do so with less verve, worse prose, and more cynicism. Their book is part of a growing genre that I consider MBA junk science, the distillation of lite social science into recipes for corporate success.

The authors collect anecdotes about meaningful and successful (and profitable) relationships, and they dissect
Oct 08, 2012 rated it liked it
Shelves: nonfiction
I agree with the previous reviewer that the book is one of many that are churned out based on trusted Gladwell's formula: breezy writing style and personal anecdotes linked to the results of the science experiments.

Obviously, the formula works and I do not object to using it per se, but the lack of depth and novelty in this one is quite disappointing. A few experiments are discussed but there is hardly a discussion on causality and the ambiguity in the interpretation of their results. Neither t
So many people are rating this book low here in goodreads and I stand on the complete opposite side. I saw this book while browsing in a bookstore and I guess I'm glad I randomly found it there and not on goodreads because I think the ratings/reviews would've impacted my decision to read this.

I found this book to be fascinating, fast paced and informative. This book discusses what it's like to click and connect with people, why it happens and how you can try to make it happen for you if you're u
Apr 13, 2011 rated it it was amazing
The ability to connect with so many different people is one part of my job as a librarian that I love. Sometimes, however, those connections are very powerful and extraordinary. You know when you are interacting with the other person that things are just – “clicking”. Whether it is with a total stranger, or a coworker as we work on a project, or a loved one, that sensation of connecting is almost magical. When you are clicking with another person you are able to bounce ideas back and forth witho ...more
May 12, 2013 rated it it was ok  ·  review of another edition
Shelves: books-read-2015
The ability of people to just get along straight away is one of those things that is a mystery that has fascinated psychologists and sociologists for years. Recent research has started to uncover the details behind those moments when we form a lifelong connection to another person. They tell their story through a series on anecdotes and examples and looks at ‘accelerators’ that will enhance these click moments. The seven accelerators are vulnerability, proximity, resonance, similarity, environme ...more
Derek Neighbors
Dec 08, 2013 rated it it was amazing
Ori does it again. This book is simply brilliant. It hits so many of the elements necessary for serendipity. Truly fantastic stuff. This is a must read.
Rob Thompson
About the book: Click delves into the miraculous topic of quick-set intimacy and explores what’s at work when we’re instantly drawn to some person or thing. It examines how and why clicking makes our life more meaningful and outlines the (very ordinary) factors that can make such “magical” connections more likely.

About the author: Together, brothers Ori and Rom Brafman have authored two New York Times bestsellers – Sway and Click. When not writing, Ori Brafman is an organizational business consu
Jan 17, 2018 rated it really liked it  ·  review of another edition
Shelves: psychology
All about the ingredients for creating quickset intimacy (meaningful, deep, fast connections).

# Vulnerability. You've got to be vulnerable in order to encourage the other to do the same. There is no intimacy without vulnerability.
# Proximity. Physical proximity, not in terms of touching, but literally just seeing someone more than others, and the opportunities to talk create the chance for connections.
# Presence/flow. Seems obvious enough, but has to be said in these days. If you aren't focused
Jun 30, 2010 rated it it was ok
Flimsy, but harmless. Outlines ~half dozen factors that can lead to instant, meaningful connections between people, such as proximity, vulnerability, similarity, resonance, etc. About a paragraph's worth of insight and not a totally coherent picture of this "instant connection" phenomenon, but the genial tone and modest interesting-ness of the anecdotes and studies makes it almost pleasant to go through. Feels like it's written for middle managers looking to feel productive in their airport read ...more
Amy Denim
Wow, just wow. This book should be read by everyone who is interested in people, at all. I wanted the information so I could use it in my characterizations, but it's also brilliant for every other aspect of life where we interact with people. It should be required reading for anyone in business. I can't believe how many great tips and studies the authors presented, and all in a very, lay person kinda way. READ IT (or listen to it in the car, like I did). Then apply it to your everyday life.
Jul 19, 2010 rated it it was ok  ·  review of another edition
It was pretty good; but it didn't go far enough. It doesn't research or give information on how to be the person to make relationships click.
Jeremy Cox
May 30, 2019 rated it liked it
The book focusing on relational connections. It seems to offer descriptive accounts of why some relationships are strong and others are not. I didn't come across anything revolutionary or actionable.
Apr 13, 2020 rated it it was ok  ·  review of another edition
2.75 - I just didn't "click" with this book
Feb 25, 2012 rated it it was ok
Shelves: library, the-brain
We have all been in a situation — be it personal or professional — where we immediately ‘click’ with someone or something. Some of us have met a person who instantly feels like a soul mate. Others hear a piece of music and the artist is instantly a favorite. What causes our brains and emotions to feel this instant connection? Can we replicate it? Brother Ori and Rom Brafman explore these questions in, “Click: The Magic of Instant Connections”.

For those who have read “Sway” from the authors; the
Dec 31, 2011 rated it it was amazing
Have you ever met someone and immediately “clicked” with them? How did that make you feel? Brothers Ori & Rom Brafman describe this as “quick-set intimacy” - and they say we can increase the number of these connections we experience with others. They say there are benefits to “clicking” with people. First, clicking brings about a unique, almost euphoric state, one that we describe as “magical.” Second, it permanently alters the fundamental nature of the relationship. Last and least recognized, i ...more
Nov 28, 2014 rated it liked it  ·  review of another edition
Shelves: audiobook
Short book on how people make connections with each other. I liked the way this one started, with two well written examples of two people quickly connecting. From there, the book delved into 7 ways that that kind of quick, long lasting connection is "accelerated" with more examples and research descriptions. This was a descriptive book - it explains these accelerators and describes the research behind coming up with them, but it doesn't really delve into using these in your own life. In fact, on ...more
Dec 18, 2014 rated it liked it
Being a sophomore in high school, I am no stranger to the "real world" where no fairytales exist and love at first sight is not commonplace, but after reading Click, I am beginning to change my perception on human relations. From the studies provided in the text, the Brafmans display the powerful connections that two people can have from one encounter. The vocabulary was relatively simple, but it made it easier to attain the message that both authors were trying to send. Although repetitive at p ...more
Jan 02, 2011 rated it liked it  ·  review of another edition
This book failed to be either insightful, or educational. It was entertaining, and the stories were engaging. It felt like it had an overall message of (its important when things click) and (ain't it great when things click) and (try to do it yourself...)

It seemed like a book that was aware of it lack of substance, as if its main goal was to be inspirational, and enjoyable, so as to foster positive feedback in sheeple.
Sep 22, 2016 rated it really liked it

Click has been discussed it seems forever. Brafman explores the components of the process of clicking especially the similarities and differences of the two persons and the manner in which they click. Even though the subject matter was not new, I found it very interesting. He cited research for each of his suggestions.
Wendy Copley
Apr 01, 2012 rated it really liked it
This is a great book about the magic we sometimes feel when strongly connecting with others and how to bring that to more connections!
Jan 13, 2014 rated it it was amazing
I loved this book - it goes into the research behind the factors that contribute to people connecting.

It's very interesting, and there are insights that you can use in your own life.

Aug 03, 2016 rated it it was ok
Shelves: communication
I was underwhelmed. The book observes these factors that increase chance of "clicking": vulnerability, proximity, "resonance", environment, and some people are just natural magnets.
Katrina De Leon
Nov 08, 2019 rated it it was ok
Shelves: business-books
Ever wonder why sometimes you meet someone new and you just ‘click’?

This book by Ori & Rom Brafman explores the forces behind these moments from both a sociological and psychological perspective.

On a sales development team for outbound calling, we don’t have the luxury of using eye contact or analyzing body language to break down the walls of mistrust. Over the phone, we don’t have the privilege of mirroring physically or subtly making a prospect feel comfortable with a tilt of the head or a war
Loved this book. It could have been longer, it was only 5 ish hours. The principles in this book should be taught in schools, businesses, relationship courses, etc. I've been talking about some of these principles in here for decades now. Such as, "Shared adversity brings people together." I learned that from Angels & Demons.


"There is tremendous power in casual, spontaneous interaction and seeing each other frequently." This can also be described as the Distance Decay Method. I learned that i
Oct 15, 2020 rated it it was amazing
- Longer dating duration doesn't necessarily correspondents to the higher satisfaction of marriage for long term marriages

- Couples exhibit "love at first sight" have higher tendency to have prolonged affection during marriage - this applies to friendship as well

- Physical contact (or even eye contacts) forms better connection than otherwise

- Vulnerability increases "click" amongst people, establishes trusts and encourage the counterpart to also share vulnerabilities (ice breakers - use strategi
Jan 23, 2020 rated it liked it
Shelves: non-fiction, 2020
Very interesting. I enjoyed the anecdotes and learned what it takes to instantly CLICK with people. I will definitely be putting these theories into play IRL!
I copied this from some website:
1. Vulnerability: When an individual opens up to another and reveals personal information about himself, he increases the other person’s perception of his trustworthiness. The Brafmans illustrate this point by telling the story of an actual hostage negotiator who successfully uses vulnerability to bring polic
May 09, 2018 rated it liked it  ·  review of another edition
I'm far from convinced this really dealt with what makes us click with people, and is instead a collection of psychological studies that are interesting, but do not fully support the 'how to' notes at the end of each chapter.

The obvious contradiction is not even addressed. In the first proper chapter, we learn that our closest friends are those we happen to be in proximity to, whether that's at work or university, and that this is of much more importance than interests, politics or race. Being n
Ajit Pillai
Apr 22, 2018 rated it liked it
Really loved this book. I have always considered that deep connections with people are the only way to communicate with anyone, otherwise what is the point of interacting with people anyway? Whenever I have worked in companies and with people, the bosses have always tried to keep people who click far away from each other and also put them in different teams because of the closeness. But as an insider of one of those teams where everyone just clicked, I felt we did twice as much more work than ot ...more
Mar 05, 2019 rated it liked it
The best section of this book was about the role of place. I facilitate gathering people into collaborative networks and have found that convening gatherings of my tribe to boost serendipitous moments that lead to dynamic relational networking is a truly powerful undertaking.

In my experience, these “mountaintop experiences” that happen face to face can then be extended to maintenance of the magic over video conference for those who have clicked.

Compared to my favorites, Starfish & Spider and C
Sep 16, 2017 rated it it was ok  ·  review of another edition
This probably got rated lower than it otherwise would have, because I read it right after Marshall Goldsmith's "Triggers", another self-help book about connecting with people. Goldsmith and his coauthor did such a great job that it was easier to see the ways this book fell short.

There are lots of long, rambling stories that could have been shortened, or felt like they lacked a concrete point. The steps to clicking are very fuzzy, with no solid tips on how to bring about the conditions to click.
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