Ted Levitt on Marketing

by Theodore Levitt

Ted Levitt is one of the most widely respected thinkers in the field of marketing and management. His work and writings have changed the way scores of companies think about their businesses, organize for innovation and creativity, and market their products and services. Now, managers can have access to the best of Levitt's thinking over the last five decades in Ted Levitt on Marketing. Framed by a new introduction, this book features seminal articles, including "Marketing Success Through Differentiation," "The Globalization of Markets," "After the Sale Is Over," and "Marketing Myopia." A must-have resource for managers and marketers in any industry, this Harvard Business Review Paperback book is filled with big ideas and practical tools for creating and sustaining a company's competitive edge.

Genres: Business

226 pages, Paperback

First published January 1, 2006

Reviews

[Gunjan Gupta · Rating 4 out of 5]

Knowledgeable

Book do talks about Marketing tangible and intangible products, Product line approach to services, marketing myopia and many more. Book guides us about all these concepts which are very practical and will help in business growth.
Only glitch with the book is that sometimes it gets boring.

[Daniel · Rating 5 out of 5]

Ted Levitt is one of the great modern thinkers about marketing. Starting with his early work published in the Harvard Business Review - Levitt is clearly an seminal thinker.