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Beating Low Cost Competition: How Premium Brands Can Respond to Cut-Price Rivals
Low cost competitors, who offer "good enough" productsand services at very attractive prices, are currently significantlyimpacting the businesses of many leading companies, and some arestarting to "move up" to challenge the traditionalcompanies in their core markets. It's only a matter of timebefore most companies will feel the pressure from these aggressive, cut-price com ...more
ebook, 272 pages
Published August 27th 2009 by Wiley
(first published January 15th 2009)
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