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Convince Them in 90 Seconds or Less: Make Instant Connections That Pay Off in Business and in Life

3.98  ·  Rating details ·  741 ratings  ·  51 reviews
Now in paperback, revised throughout, with a timely new chapter and title—
The original How to Connect in Business in 90 Seconds or Less received praise such as: "Nick Boothman's brilliant stroke is to guarantee that within the first 90 seconds of meeting someone you'll be communicating like old trusted friends. But he doesn’t stop there. This book shows how to turn those i
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Paperback, 295 pages
Published May 26th 2010 by Workman Publishing Company (first published January 1st 2002)
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Neven Penev Да превежда се ,, Как да спечелиш в бизнеса за 90 секунди ''…moreДа превежда се ,, Как да спечелиш в бизнеса за 90 секунди ''(less)
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Average rating 3.98  · 
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Luca
May 26, 2016 rated it really liked it
Great book with very good insights. I liked the 90 seconds summaries at the end of every chapter, that has helped me to get to the key points and actually note them. There are quite a few good points. The best one for me was the realization that I am 100% responsible for my own communication. It's not somebody else not understanding me, it's about the way I communicate. And that can be the substance, the form, etc. Speaking the Language of the Brain as the author puts it helps a lot with getting ...more
Julio Biason
Jul 11, 2016 rated it really liked it  ·  review of another edition
Antes de mais nada, esse livro não é um livro de persuasão, de fazer outras pessoas terem a mesma convicção que você; esse livro é como convencer alguém a comprar algo de você -- seja produto ou seja você mesmo.

Existem vários "exercícios" para conseguir aprender as regras de convencer alguém: como olhar alguém nos olhos, como estar sempre sorrindo, como contar uma história que capture a atenção das pessoas.... cada ponto tem um exercício. Além disso, no final de cada capítulo, existe um resumo d
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Pablo Silva
Feb 12, 2017 rated it really liked it  ·  review of another edition
É um livro um pouco antigo já, no entanto, as dicas e ensinamentos que o autor nos dá não são mera teoria. A cada capítulo, ele sugere exercícios para treinarmos e confirmamos aquilo que ele acabou de dizer.

Grande maioria das técnicas que ele ensina fazem muito sentido quando você está tentando criar relacionamentos. Técnicas estas que vão desde simples apresentações até habilidades mais diferenciadas para falar em público. Vale a leitura se você precisa melhorar a maneira como se relaciona ou
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Ashira Quabili
Jul 30, 2012 rated it it was amazing
Wow, great read. I found out that I naturally do a lot of things that help make a good first impression during new business encounters, but I also learned that there was a method to doing that which has helped me be more conscious, consistent, and systematic in taking the right approach to every new connection. I also learned quite a few new tricks, that have already proved useful and accurate.
Weliton Boaventura
very good book! i like it.
Mike George
Oct 09, 2012 rated it it was ok
This book had some interesting concept, but was a bit painful to read. I had to read it as part of some leadership training I'm taking. ...more
Atila Santos
Nov 20, 2017 rated it really liked it  ·  review of another edition
Um pouco de teoria do discurso, da arte de contar histórias e PNL. O autor aborda bem a pratica do venda sua idéia. Leitura fácil e agradável. Útil para quem gosta de "vender". ...more
Lucas Armelim
Jan 19, 2021 rated it liked it  ·  review of another edition
Shelves: e-book
Eu sempre tive muita dificuldade em passar confiança para as pessoas. Por mais que eu estivesse convicto de que eu estava fazendo ou falando a coisa certa, por algum motivo as pessoas não ficavam totalmente convencidas. Por muito tempo pensei que fosse apenas aquela situação que todo jovem passa de ser subestimado pelos mais velhos. Mas será? Esses tempos atrás me deparei com este livro “Como Convencer Alguém em 90 Segundos” no meu Kindle e resolvi descobrir o que mais poderia estar influenciand ...more
Paco Romero
Nov 09, 2020 rated it it was amazing
Shelves: liderazgo, negocios
Great book!! I started it a few times, at the beginning it was a little hard for me to keep the reading because I felt like I already knew much of it... but the story of the author captures the mind... and it really makes a lot of sense at the end... I highly recommend it for people who do sales, business or if you are in a place in your life where you feel like your connections to people are getting of an importance you have never thought they deserved (that was my case)... Thanks to my friend ...more
Contando Livros
Aug 02, 2020 rated it really liked it  ·  review of another edition
Esse livro mostra maneiras bem elaboradas de se conectar com outros, passos simples para ter autoconfiança e conquistar pessoas com métodos bem criativos para ter boas relações e fazer contatos. Também é um ótimo livro para aprender a lidar com pessoas e fazer elas gostarem de você em até noventa segundos.
Luciana
Dec 06, 2019 rated it it was amazing  ·  review of another edition
Shelves: favorites
Livro com explicações relevantes sobre o que se propõe, fácil de ler e compreender, as informações são dadas e são propostos exercícios.

Bom livro para quem precisa ser mais persuasivo no meio de trabalho e compreender melhor as pessoas ao seu redor.
Ayoob Al Essa
Mar 14, 2020 rated it liked it
Shelves: مكتبتي
المؤلف متأثر بريتشارد باندلر وبتطبيقات البرمجة اللغوية العصبية
NLP
Julie
Dec 16, 2018 rated it really liked it
Shelves: business-read
A good start to this kind of info, there’s definitely a lot to expand on. Written in a concise way.
Gabriel Hernández
De esos libros que te brindan técnicas para tu desarrollo. El valor más importante: la práctica de lo que lees aquí.
Davi Busanello
O livro é bem interessante, dá vários insights para fazer um melhor networking. Mas para mim que já estudei PNL os tópicos são tratados de uma forme bem superficial.
Rose .
Sep 11, 2020 rated it it was ok  ·  review of another edition
Não foi o que eu esperava. Pensei que tinha mais a ver com PNL. Até tem algumas dicas sobre o assunto, mas não é o foco. Não é um livro péssimo, mas é mais indicado para pessoas na área de negócios, pouca coisa aqui pode ser utilizada na vida pessoal.
Pedro
May 10, 2020 rated it really liked it  ·  review of another edition
Livro com uma grande quantidade de dicas práticas na área de negociação de comunicação.
Contem alguns exercícios práticos de como aplicar essas dicas. Muito útil a todos que precisam trabalhar no ramo de vendas.
Julia
Feb 20, 2021 rated it it was amazing
Od skali 1-10 uważasz, że na ile jesteś lubiany/a?

Mówiłam już, że zawieranie nowych znajomości jest dla mnie bardzo trudne. Często w towarzystwie milczałam, bo miałam wrażenie, że nikt mnie nie słucha. Wiedzieliście, że ludzie w większości podświadomie zwracają uwagę nie na to co mówicie, ale jaka jest wasza mowa ciała?
"Jak przekonać ich w 90 sekund" to bardzo wartościowy poradnik. Zawiera w sobie jasne ćwiczenia jak pracować nad swoją nową ciała tak, żeby inni chcieli was słuchać. Warto jest by
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Marília de Menezes
É um livro totalmente voltado para relações de negócio. Auxilia na comunicação de um modo geral, falando sobre os efeitos da linguagem corporal e visual, tom de voz e personalidade, especialmente nos primeiros 90 segundos de conversa com alguém. Dá dicas e exemplos bem interessantes. Recomendo!
Rahim
Mar 06, 2013 rated it liked it
Overall, not a bad book. Some of the chapters just dragged on though... could have used some of the advice of the '90 seconds or less' book itself... The first couple of chapters and the last 3-4 chapters are very good. A lot of it is stuff that are obvious or that you already know, but the book frames some of the tactics well. As a side - I didn't like the lay out of the book in some cases -- it would be discussing a topic, then have an 'aside' story which interleaves for two pages, at which po ...more
Leader Summaries
Desde Leader Summaries recomendamos la lectura del libro Convence en 90 segundos, de Nicholas Boothman.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: habilidades directivas, comunicación e influencia, y networking y habilidades sociales.
En el siguiente enlace tienes el resumen del libro Convence en 90 segundos, Solo tienes una oportunidad para causar una buena primera impresión, ¡aprovéchala!: Convence en 90 segundos
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Charlton Wilson
Mar 14, 2020 rated it really liked it
This book promotes constructive implementation of NLP, it is extremely well written, personable and the author communicates his secret formula's with supporting examples and exercises intended for the reader to easily practice new communication techniques. I am far more aware during conversations and put my best efforts in to begin open, engaging, curious and enthusiastic. I highly recommend this to anyone looking to learn how to be an effective communicator. ...more
Bianda
Feb 13, 2011 rated it really liked it
Never really read this type of book before especially since i'm not in the marketing department or have my own business but this book really gives me some good advice overall how to present yourself, present your company or whatever it is that you stand-up for cause in the end your success also depends on it. ...more
Rabie Lahbibi
Oct 28, 2018 rated it really liked it  ·  review of another edition
Un livre très intéressant , bien que je déteste les livres qui prétendent la délivrance des secrets ultimes , ce livre m'a attiré par sa structure , sa manière et les histoires dedans .
Sa lecture est bénéfique certes , surtout au niveau professionnel , je trouve que c'est important de lire un livre qui peut enrichir et organiser des compétences de communication.
...more
Luke
Jan 04, 2015 rated it really liked it
I thought this book touched on a lot of techniques to help me sell more effectively as a salesman. It also has a lot of tools to help with communicating with all kinds of people by using simple body language secrets from making eye contact to remembering someone's name. This is a book that you can go back and forth to for pointers. ...more
Darlene Hull
Jun 29, 2011 rated it it was amazing
Shelves: business
Nicholas Boothman is a genius when it comes to connecting. Some great, not-so-obvious points in this book that will help you make a fantastic first impression, and then take that first impression and turn it into a solid business relationship. Highly recommended.
Kelli Koehler
Jan 21, 2014 rated it liked it
Shelves: non-fiction
Probably more like 3.5 stars. Short read on creating connections with people. A lot of the info was basic but great refresher and inspiration to get better at communicating with others. Some really good nuggets hidden throughout.
Diogo Mello
Dec 23, 2016 rated it it was amazing  ·  review of another edition
Shelves: self-improvement
Incredible book. I recommend to everyone that wants to improve yourself. There are lots of advices about behavioring in certain kinds of situations, and other stuffs. I will read this book many times again for sure.
Fillipe Ferrari
Apr 01, 2017 rated it really liked it  ·  review of another edition
Recommends it for: selling
é um livro mágico, toques leves para quem quer ser mais empatico nos relacionamentos pessoais e profissionais
O livro passa diversas técnicas de como gerar essa empatia e obter sucesso nas negociações
Fernando
Oct 01, 2018 rated it really liked it  ·  review of another edition
Às vezes tem um viés de auto-ajuda. Mas, no geral, vale a pena. Para mim, que sou muito prático, objetivo e direcionado a projetos, acabou me abrindo os olhos para como as percepções das pessoas podem ser tão distintas e surpreendentes.
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54 followers
I am passionate about human potential.

I spent the first 25 years of my working life as a fashion photographer and as a father of five children. I met so many people with tremendous potential but without any people skills - they were like roses with rubber bands wrapped around them - and they'd never blossom until someone took off that rubber band. I made up my mind to be that person.

I took a risk
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