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Your Attention Please: How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer

3.60  ·  Rating details ·  67 ratings  ·  12 reviews
'Your Attention Please' is the strategy guide for writing to the reluctant reader. It shows beleaguered communicators who the new audience is, how to reach them and how they must write differently, or risk losing mindshare or marketshare.
Paperback, 224 pages
Published August 28th 2006 by Adams Media Corporation
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Average rating 3.60  · 
Rating details
 ·  67 ratings  ·  12 reviews


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Start your review of Your Attention Please: How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer
Ahmad Badghaish
Sep 07, 2018 rated it really liked it
Insightful book, especially for those who’re working in a consultancy or a service provider. It’s all about how to create a good presentation that doesn’t make your audience lose their attention.
Kaleigh Wiese
Jan 31, 2020 rated it liked it
Got some great one liners, but in 2020 the data is out of date.
E
Jan 18, 2010 rated it it was amazing
A helpful manual on getting your message across

Getting your message across is becoming more difficult. People suffer an excess of information and clutter. Audiences are demanding and selective, and they vary widely in their needs and interests. That’s why business writer Paul B. Brown and employee-communications consultant Alison Davis deserve a lot of credit for creating this handy, practical manual on basic communication skills for the Internet age. Their ideas may not be profound, but their f
...more
Jordan Price
Apr 18, 2010 rated it liked it
I'm struggling with whether or not I found this book educational or disturbing. The message is that in this day and age, people have no more attention spans, so you have to make everything simple and direct, and break it up with plenty of diagrams, bulleted lists and sidebars. The book itself does this--but I would argue, it takes the concepts too far.

The text in this book is SO broken up that there is no narrative flow. It was so difficult for me to get into that it almost proved the opposite
...more
Iskandar Syah Ismail
Buku yang bagus untuk orang-orang seperti saya yang memerlukan kemahiran berkomunikasi yang persuasif.
DC
Jun 03, 2013 marked it as to-read
Shelves: nonfiction
(The cover got my attention :D)
Grant
Jul 28, 2008 rated it it was amazing
It's part sales/part common sense. Anybody doing business today should read it . . . and apply the lessons they learn!
Lorilewis
Feb 23, 2011 rated it it was amazing
Marc Chase - Uber Radio Programmer asked me to read this book a few yrs ago. Still keep this on my desk to peek at each day.....
Yk
Jul 02, 2016 rated it liked it
Bought it a book fair. It was a quite good book given that it is written in few years ago.
Mark Fallon
Oct 21, 2008 rated it it was amazing
An outstanding book on creating messages that your audience (employees, bosses and customers) WANT to read.
Lori Grant
Mar 29, 2013 rated it liked it
An optional-read book on advertising for the knowledge worker, manager, executive, or entrepreneur.
Zanariah
Oct 12, 2014 rated it really liked it
It would be good if the writers update the contents to fit in today's scenario where people are swarmed with infos from the social media.
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PAUL B. BROWN is a long-time contributor to the New York Times and a former writer and editor for BusinessWeek,
Forbes, and Inc.

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