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Your Attention Please: How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer
Maybe you're in sales...or marketing...or communications? Maybe you're a writer. Maybe you're even a CEO. Whatever your title, you're one of the hundreds of thousands of professionals who communicate for a living-and you're struggling to get your message heard in a noisy and crowded marketplace.
Yes, you know what you want to say and who you want to reach. No, you don't have writer's block and you certainly know how to construct a sentence. So what's the problem?
The audience you're writing for is going, going, gone ... Today's consumer doesn't want to read anymore-they're already overwhelmed by overflowing e-mail, millions of Web pages, and 24/7 news proliferation.
Your Attention, Please . is the new strategy guide for communicating to the reluctant consumer. It shows you who the new audience is, how to reach them, and how you must communicate differently-or risk losing mindshare and marketshare.
Yes, you know what you want to say and who you want to reach. No, you don't have writer's block and you certainly know how to construct a sentence. So what's the problem?
The audience you're writing for is going, going, gone ... Today's consumer doesn't want to read anymore-they're already overwhelmed by overflowing e-mail, millions of Web pages, and 24/7 news proliferation.
Your Attention, Please . is the new strategy guide for communicating to the reluctant consumer. It shows you who the new audience is, how to reach them, and how you must communicate differently-or risk losing mindshare and marketshare.
224 pages, Paperback
First published August 28, 2006
2 people are currently reading
70 people want to read
About the author
Paul B. Brown
48 books5 followersPAUL B. BROWN is a long-time contributor to the New York Times and a former writer and editor for BusinessWeek,
Forbes, and Inc.
Forbes, and Inc.
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Displaying 1 - 13 of 13 reviews
September 7, 2018
Insightful book, especially for those who’re working in a consultancy or a service provider. It’s all about how to create a good presentation that doesn’t make your audience lose their attention.
January 3, 2022
A book aimed at copywriters. Message? Consumers are unfocused, image-drenched, semi-literates with gnat-fart attention spans.
Advice? Bend over backward to adjust your writing and presentation skills to please them. Focus on image presentation rather than language. Do not be too literate or well-informed: keep it to yourself.
The text is so image and display focused that sometimes,
senten
ces
are broken
up (and interrupted by slabs of)
like this (unconnected text not)
(really related)
to the broken sentence. So, although there are some nice points- sometimes the point is lost.
Advice? Bend over backward to adjust your writing and presentation skills to please them. Focus on image presentation rather than language. Do not be too literate or well-informed: keep it to yourself.
The text is so image and display focused that sometimes,
senten
ces
are broken
up (and interrupted by slabs of)
like this (unconnected text not)
(really related)
to the broken sentence. So, although there are some nice points- sometimes the point is lost.
February 1, 2020
Got some great one liners, but in 2020 the data is out of date.
January 18, 2010
A helpful manual on getting your message across
Getting your message across is becoming more difficult. People suffer an excess of information and clutter. Audiences are demanding and selective, and they vary widely in their needs and interests. That’s why business writer Paul B. Brown and employee-communications consultant Alison Davis deserve a lot of credit for creating this handy, practical manual on basic communication skills for the Internet age. Their ideas may not be profound, but their fundamental lessons are highly applicable, as their examples and their blocky, jazzy layout attest. Their book offers the expected list of pitfalls, but it also provides great guidelines that can improve the practices of any communicator. getAbstract recommends it to anyone who needs to break through the tumult and get a message across to the public. Follow its advice and everyone, including the members of your audience, will benefit.
Getting your message across is becoming more difficult. People suffer an excess of information and clutter. Audiences are demanding and selective, and they vary widely in their needs and interests. That’s why business writer Paul B. Brown and employee-communications consultant Alison Davis deserve a lot of credit for creating this handy, practical manual on basic communication skills for the Internet age. Their ideas may not be profound, but their fundamental lessons are highly applicable, as their examples and their blocky, jazzy layout attest. Their book offers the expected list of pitfalls, but it also provides great guidelines that can improve the practices of any communicator. getAbstract recommends it to anyone who needs to break through the tumult and get a message across to the public. Follow its advice and everyone, including the members of your audience, will benefit.
April 18, 2010
I'm struggling with whether or not I found this book educational or disturbing. The message is that in this day and age, people have no more attention spans, so you have to make everything simple and direct, and break it up with plenty of diagrams, bulleted lists and sidebars. The book itself does this--but I would argue, it takes the concepts too far.
The text in this book is SO broken up that there is no narrative flow. It was so difficult for me to get into that it almost proved the opposite of the point it was trying to make.
While I don't consider it successful because I had difficulty reading its disjointed flow, I still think the concepts behind it are valuable to be aware of. There's also a possibility it's simply ahead of its time, and five years from now everything will be presented in an overly-simplified, fragmented manner.
The text in this book is SO broken up that there is no narrative flow. It was so difficult for me to get into that it almost proved the opposite of the point it was trying to make.
While I don't consider it successful because I had difficulty reading its disjointed flow, I still think the concepts behind it are valuable to be aware of. There's also a possibility it's simply ahead of its time, and five years from now everything will be presented in an overly-simplified, fragmented manner.
July 28, 2008
It's part sales/part common sense. Anybody doing business today should read it . . . and apply the lessons they learn!
October 21, 2008
An outstanding book on creating messages that your audience (employees, bosses and customers) WANT to read.
February 23, 2011
Marc Chase - Uber Radio Programmer asked me to read this book a few yrs ago. Still keep this on my desk to peek at each day.....
January 15, 2013
Buku yang bagus untuk orang-orang seperti saya yang memerlukan kemahiran berkomunikasi yang persuasif.
March 30, 2013
An optional-read book on advertising for the knowledge worker, manager, executive, or entrepreneur.
Want to read
June 3, 2013(The cover got my attention :D)
October 12, 2014
It would be good if the writers update the contents to fit in today's scenario where people are swarmed with infos from the social media.
July 2, 2016
Bought it a book fair. It was a quite good book given that it is written in few years ago.
Displaying 1 - 13 of 13 reviews