In the Plex: How Google Thinks, Works, and Shapes Our Lives
Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Intern ...more
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To answer your…moreHi. I'm sorry but I can't see who is saying "hi" and I would love to address you directly. Please write a note on my message board.
To answer your question, yes, absolutely yes but it on your list. Then read it as soon as you can. It's been ages since I've read it but I still have various passages of Steven Levy's incredible research float back to me.
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Corollary to the previous disclosure: When I do sell some stock, you will be able to tell because the price will rise sharply right after I sell it.
Another disclosure: I know several of the people mentioned in the book, a ...more
First there was Search. How did Google Search get to be the best, the fastest, the most reliable? Why did the other search engines at the time not have the vision to do the same? We get that fascinating story in the first chapters. It's not technical, but I think you have to connect with your inner geek to enjoy it. (Go ahead, we bookworms all have some of that in us.)
Google in China! I learned, finally, about Google's venture into China, an intriguing story often ...more
I'm not anti-Google, but I do think that having one company in charge of all the information will inexorably lead to that company being EVIL, despite Google's cute little "Don't Be Evil" motto.
That said, I was most troubled in the book during the discussion of privacy, which as a librarian I've taken a blood-oath to defend. (No actual blood was spilled during the taking of this oath. Also, n ...more
Among all the recommended course readings (Vaidhyanathan, Auletta, Battelle, Pariser, Jarvis and more), this is definitely the book you want to read before all others.
Insider stories from Googlers, detailed information about how certain projects came to be or ceased to ...more
This is not to say that Levy did a poor job researching the book. As far as I can tell he did a fairly in depth job. But when you describe saying to a developer, “I’d rather be doused with gasoline and set on fire than use your product” as “tough love” (171), I’m going to say you are a teensy-weensy biased.
Not only was this work less ...more
In this case I think that Steven Levy shows his journalism background. He paints a picture of a company obsessed by the numbers but not necessarily willing to understand perceptions. And he does it by a series of parts and chapters based around a specific topic or idea that you could easily imagine ...more
1. Google is the company most likely to invent real Artificial Intelligence. It's an explicit goal and they have the data and computer power to do it. "From the very start, it's founder saw Google as a vehicle to realize the dream of artificial intelligence." Google is the largest manufacturer of computer servers in the world and the ...more
Levy is one of the best informed and best connected journalists writing about tech companies, and this book is the result of more than two hundred interviews with Google staff past and present and his following of the company since 1999. It is, therefore, a uniquely authoritative account of the business and the key people behind it.
Levy paints a picture of a relentlessly rational company - a culture in which you'd be best ...more
My main complaint about the readability is based on the sections of the book that describe how Google makes money from adver ...more
Steven Levy did a phenomenal job of making a topic, that I new virtually nothing about, personally interesting and relevant. He did an excellent job painting the early atmosphere of Google the start-up company and it's gradually rise to the multi-billion dollar business giant it now is. However, there were two things that prevented this book from being worth 5 stars: 1. There are so many people in this story that it's honestly difficult to keep everybody straight. Levy did a pretty good job of r...more
The book is arranged into a series of topic-based chapters that cover the search engine, online advertising, corporate culture, infrastructure, media, Google's foray into China, and finally, their involvement in US domestic politics. An ...more
It is fascinating to read how deeply the roots of Google are buried in academia and how as a company they continue to foster an ethos of tackling major problems without concern for immediate monetization, much to the chagrin of t ...more
However, there were a couple big goofs. It took a while to get into the ...more
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“It really came down to this,” McCaffrey later said. “We have a limited budget. Do we want to put that money into the technology, into the infrastructure, into hiring really great people? Or do we want to blow it on a marketing campaign that we can’t measure?” Larry and Sergey told Epstein that his interim stint was over”
- Urs Hölzle”