Patterns of Entrepreneurship Management

by Jack M. Kaplan, Anthony C. Warren

This third edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today's complex world.

Genres: Business

432 pages, Paperback

First published August 24, 2008

Reviews

[Samuel Mills · Rating 5 out of 5]

Concise and straight to the point and tons of helpful worksheets.

[Aiysha]

asassasd dffddd