Research Methods in Business Studies: A Practical Guide

by Pervez N. Ghauri, Kjell Gronhaug, Ivar Kristianslund

This guide demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows how to formulate a problem and choose a research method, and how to argue and motivate. The book discusses the practicalities of research such as problem formulation, relating the research to previous studies, choosing the right methodology, presentation of results, report writing and drawing conclusions. This work is intended for MBA/MSc and undergraduate students doing business studies, business administration, economics, finance and marketing courses. Consultants and organizations undertaking research in business studies should also find this a useful text.

176 pages, Paperback

First published January 28, 1994

Reviews

[Rabab Boulaich · Rating 5 out of 5]

My new best book I have ever read about Research Methodology in Business...! It has a bit of everything that one may not need to search for further readings elsewhere.