The Rule of Three: Surviving and Thriving in Competitive Markets

by Jagdish N. Sheth, Rajendra Sisodia

Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few

Genres: Business, Nonfiction

288 pages, Paperback

First published December 25, 2001

Reviews

[Vikrama Dhiman]

Fantastic

This is a gold mine of a book for anyone incharge of strategy, product and growth at an organization. Concepts you grasp intuitively are put in a rigorous academic framework. Each chapter is detsiked yet crisp - worth the time - however, explanation chapter of #1, #2, #3, abd chapters on the strategy for #1 and #2 players were just out if the world. Would love an edition dedicated to the Tech Sector.

Books like these make me happy that world class MBA level education and upskilling can be done at all times. Thank you for writing this fabulous book.

[Anuj]

It was a rare book that showed promise of how to evaluate markets. Unfortunately it was too heavy on examples. The book could have been an order of magnitude shorter. The general premise seems to be right though.