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Perspectives on Social Media Marketing

3.4  ·  Rating details ·  10 Ratings  ·  2 Reviews
PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they disc ...more
Paperback, 278 pages
Published October 15th 2010 by Course Technology (first published September 16th 2010)
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Taylor Ellwood
Mar 19, 2013 rated it it was amazing
Shelves: business
In this book, the Brand and Agency perspectives on social media are featured by B. Bough and Stephanie Agresta. In reading this book, I didn't really get a sense of differing perspectives, so much as agreement between the two authors on social media marketing. I liked the perspectives they offered, and how while they focused some on technology and marketing, they managed to weave in some concrete discussion on social behavior on social media. I also liked the examples both authors provided of wh ...more
Heather
Nov 27, 2012 rated it did not like it
Shelves: read-for-work
This book is just a series of questions. The word “perspectives” in the title is misleading; there are 2 people asked a series of questions who generally agree with each other, and when they get tired of saying the same things over and over they quote someone else saying the same things they would.

Eventually starts repeating itself, by asking the q in different forms (one “writer” even says at one point “I think by now you know what I’m going to say” and then in the very next chapter he simply
...more
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