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Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

3.86  ·  Rating details ·  1,019 ratings  ·  44 reviews
The ultimate guide to branding and building your business in the era of the Social Web?revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business?one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizin ...more
Paperback, 381 pages
Published February 16th 2010 by Wiley (first published 2010)
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Average rating 3.86  · 
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 ·  1,019 ratings  ·  44 reviews

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Apr 27, 2010 rated it it was amazing
Much like the de rigueur necessity of having a website a decade ago, it has become increasingly apparent that any company looking to establish a direct connection with their consumers now needs to have a social marketing strategy as well. Yet, with a daily growing array of platforms and tools now available to accomplish such goals, the choices and strategies needed to achieve such relationships can often seem overwhelming at best.

With a surfeit of so-called social marketing ‘experts’ now in the
Mar 05, 2010 rated it liked it  ·  review of another edition
There are few people with as much enthusiasm and passion for social media as Brian Solis. He is smart, sincere, and dedicated. There is a lot to learn from him. That said, I skimmed most of this book because it was kind of a Social Media 101 textbook. I use these tools and already see the value. I read the book for a shot of enthusiasm to keep at it but I didn't need to read it studiously. I would recommend it be read studiously by small business owners looking to learn how to start implementing ...more
Jim Lewis
Aug 26, 2010 rated it it was ok
Brian Solis is a true expert at social media. The advice and insights he offers through his streams (twitter et al) are invaluable.

All that being said, this book was a real disappointment. It went over and gave the same advice as pretty much every generic piece of information about social media. I was looking forward to hearing about some hidden gems and unfortunately there weren't many.
Jul 07, 2010 rated it really liked it  ·  review of another edition
I was very skeptical of this book, but not until I started reading the introductory pages. It felt like the author wanted you to join a cult to embrace social media, now! (complete with multiple “Engage or Die” graphics) I was prepared for this to be a very LONG journey through a lot of puffery. But once past this introductory hype the book was a complete, and welcome, deviation from that notion. Well though out and immensely insightful.

The first few chapters really introduce you to what social
Sep 03, 2018 rated it liked it
Would say this book is more like a Social Media 101, not so much for the folks whom are already implementing their social media efforts and looking to scale it. More of a beginner's guide. Another more direct and practical book I recently came across is the book DotComSecrets which reveals the simple hacks to double your social and overall traffic and sales and the author is currently sending a review copy for free at ...more
Todd Benschneider
Aug 23, 2018 rated it it was amazing
Good read but the content once revolutionary is now considered common knowledge, maybe find a more recent book on eBrand management
Patricia Kahill
The book that directed my social media marketing career. Always referring back to it as a guide for my work.
Feb 24, 2017 rated it liked it
Shelves: nonfiction, marketing
I'll admit, I skimmed the majority of this book, and that's after taking several months off between starting and finishing it. I felt that the last third did a great job of discussing influencer marketing, engagement, etc., and there were some good nuggets in the beginning as well. These all required a moderate to advanced knowledge of social media, in my opinion. So I was confused that the middle of the book was made up of intro level social media information. I understand the author needed to ...more
Dane Cobain
May 19, 2013 rated it liked it
I’m not going to lie – Brian Solis let me down. He’s a well-respected social media marketer, and I’d heard good things about his book, but I just can’t bring myself to rate it as highly as the books that were released by some of his contemporaries.

The sad fact is that Engage! has aged much more than many other social media marketing books, perhaps because Solis placed too much importance on specific social networks – sure, he does agree that the message is more important than the medium, and som
W.G.T. Fernando
Jul 16, 2011 rated it really liked it
With telecom companies dropping prices and giving better speeds, we see the internet penetration going up on a daily basis. Hence we see more and more companies joining into the social media platforms and gathering fans or followers. But is that enough? What about the engagement?

Brian Solis, a digital analyst and prominent author of new media, comes up with a comprehensive 400 page book that is an essential guide for any team that is handling a brand on social media platforms. In the 25 chapters
Apr 24, 2010 rated it really liked it  ·  review of another edition
As someone who is always looking to stay on top of social media trends and find information to support the value of these tools, I was thoroughly impressed with Brian Solis' explanations, examples, etc. Solis, a leader in digital media, offered excellent advice for those just starting out in using social media in business. He also provided practical information for companies that are already using it extensively. The greatest value of this book, I believe, is the blunt reasoning — and supporting ...more
Faye Oney
Brian Solis said it best at a recent social media conference: "There is no such thing as a social media 'expert;' we are all learning this together." This is a textbook for all things social media... Brian takes a step-by-step approach to educating the reader about the social networks, the rules of engagement, and the metrics with which to measure your results. Although it tends to be somewhat "dry" like a textbook, it is an excellent guide for businesses who are ready to venture into the social ...more
Sam Rodriguez
Brian Solis give a comprehensive assessment of social media. He starts with the big picture and drills down to the detailed while touching on marketing along the way. I don't consider this book to be an easy read, you have to really want to read about this subject. His style of using multiple, redundant, descriptive adjectives to make his points gets old pretty fast, but other than that his writing style is pretty okay. ...more
Aug 12, 2010 rated it did not like it
Shelves: unfinished
I'm tempted to give this a high review, just because some of these sentences are worthy of David Foster Wallace. For example: "The doctrines that we examine and propose are in fact representative of best-of-breed ideals and methods unearthed and mashed-up from existing and extinct tactics to renew, edify, mature and hone our proficiencies, conviction, knowledge and experience." But it takes away from the humor knowing that the author wasn't trying to be funny. ...more
Libby Baker Sweiger
May 18, 2011 rated it really liked it
This is full of great information. It is not an easy read. I'm sure that was not the intent of the author. I am used to reading and writing and reading blogs. I need a book that moves a bit faster. So, I dragged my feet on this one.

I certainly agree with Solis that engaging is the name of the game in Social Media and try to do so every day with my person accounts, business account and on behalf of my clients.
Aaron Glett
Oct 16, 2012 rated it really liked it
Actually, I read the non-revised edition, but this was the closest version that they had listed. As a result, I will say this book lays the foundation for a solid future in Social Media. Don't assume that Social Media is a simple fix. After reading this book, I've realized that most businesses hoping to cash in fast into social media were doing it wrong. You don't cash in fast, you cash in the right way or it's the highway. ...more
Apr 09, 2010 marked it as to-read
Recommended to Aubrey by: Tamar Weinberg
Found this book mentioned here:

Didn't notice until later that Ashton Kutcher had written the foreword----might re-think reading it but I guess we'll see.
Luciano Palma
Dec 22, 2010 rated it it was amazing
One of the best books about socialmedia and digital marketing.
Brian Solis talks about the impact of new digital media in a very complete way: from concepts to measurement tools, from intelligent reflections to working framework proposals.
A must read for anyone that intends to "Engage" with customers in the XXI Century.
Henk van der Duim
Apr 23, 2012 rated it it was ok
I did not enjoy reading this book, although there is some valueable information in it. But that is buried somewhere in the book. It basically takes the fun away from social media.

Social Media is not that complicated, so why make it so?

The End of Business As Usual was a much more enjoyable book!
Apr 08, 2010 marked it as to-read  ·  review of another edition
Shelves: own, crafts-business
I started reading this book in Sept 2010 and didn't get very far because of all the other books I had received from the library around the same time I received this book so I'm starting over as of today. ...more
Justin Silva
I tried to read this book twice and never got past the first 50-75 pages. It would be a good read for someone that knows nothing about social media or digital marketing, but try a more advanced read if you are in the industry.
Aug 06, 2010 rated it really liked it
Shelves: business
This book is not an easy read by any means. It's almost textbook style. But that is not a bad thing. I learned A LOT, highlighted A LOT, took A LOT of notes, and use it as a constant reference for my business. Excellent read for entrepreneurs who do it all themselves! ...more
Koen Verbrugge
Mar 23, 2012 rated it liked it

Brian Solis is a great influencer, turning intuitive inisghts into marketable concepts like no other. That being said, you'll find more of those gems through his evolution podcast series than you will by reading this book.
Adam Jeske
May 29, 2012 rated it really liked it
This sat on my shelf for a while, so it's already showing its age.

However, Solis makes good points about:

-the rise of new media,
-what organizations need to be doing today,
-learning cultures,
-some helpful planning documents, and

Yana Petrova
Jun 10, 2012 rated it really liked it
A useful guide for everyone interested in social media, online reputation management and community management. Anyway, it's not your book if you're an experienced professional in these fields and want to learn something new. ...more
May 13, 2013 rated it really liked it
This is the book for anyone who is looking for a digital media start up. Brilliant. The numbers and actions may differ cos of the updated websites and interfaces, the basic intention and idea remains the same.
Vittorio Veltroni
Aug 26, 2014 rated it it was ok
Usual mumbo jumbo of a tech savant. they really don't get that the entire world is not made of device addicted, compulsive sharers and gadget freaks.
a disappointing second step from his previous books.
Mar 20, 2010 is currently reading it
Excellent insights into the social media universe and how it is changing the work of public relations and marketing
Jun 18, 2010 rated it it was amazing
This book is now a permanent part of my library of reference books.
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Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Busi ...more

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