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Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage
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Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage

3.65  ·  Rating details ·  34 ratings  ·  6 reviews
A fresh approach to succeeding with innovation, grounded in insights about rapidly changing customers, competitors and technologies

Written by a director at the award-winning global innovation firm frog design, this vital book shows business leaders and managers how to accomplish truly effective innovation in today's disruptive climate. Richardson shows how business is fill
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Hardcover, 250 pages
Published February 8th 2010 by Jossey-Bass (first published January 6th 2010)
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Henri Hämäläinen
Sep 22, 2011 rated it really liked it
Book Innovation X is mainly about understanding your business much better. It helps you to understand that in the world we live in, there is competition coming from everywhere. Local stores don't only compete with other locals, but anyone in the web selling the same stuff. And for example movie theaters don't compete only with TV and web showing movies, but they actually compete with other media consumption ways, about the time and space used for any entertainment. Understanding that there is co ...more
Jose Papo
Dec 09, 2013 rated it really liked it
A good book about how big companies are using design thinking to innovate. Gives great insights on how to use immersion, convergence, divergence and apaption tools to create better customer-oriented solutions.
Sambasivan
Jul 24, 2015 rated it liked it
Started with a bang but as it went along, turned out to be a normal one. The thought process is simple. Innovation is everybody's game in today's world and one is forced to be innovative to survive in the vuca environment. Not too manynew ideas. Ok read.
Soundview Executive Book Summaries
Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage by Adam Richardson was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2010. ...more
Loucaspapa
May 11, 2010 rated it it was amazing
Shelves: design
excellent book on DesignThinking!
Charles Tsai
May 16, 2010 rated it liked it
Some helpful ways to frame problems and design process but I wanted more practical take aways.
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