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Brand Zeitgeist: Embedding Brand Relationships Into the Collective Consciousness

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4.14  ·  Rating details ·  7 ratings  ·  1 review
"Trying to figure out how to connect with customers when traditional marketing has lost much of its value, and why 'connecting' is a whole lot more than today's buzzword? This is the book for you."
-Kelly Erickson, author of Maximum Customer Experience Most people know that branding is the most effective marketing strategy to build a long-term relationship with a dedicated
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Paperback, 108 pages
Published February 2nd 2010 by iUniverse.com
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Carolyn
Feb 24, 2010 rated it really liked it
Shelves: first-reads
Brand Zeitgeist was a quick, informative read. It addressed branding and other marketing issues, but was accessible and clear. By using specific examples, Houchens illustrates his ideas so that even those unfamiliar with marketing examples can understand them.
At a slim 90 pages, this book served as a nice entry into the concepts of brand, zeitgeist and brand strategy for me. The references and suggestions provide timely strategies and suggestions, taking into account new media sources, as well
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Chris Houchens
Feb 12, 2010 rated it it was amazing  ·  (Review from the author)
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Chris Houchens is a marketing raconteur and writer.

His latest book is the Amazon Kindle exclusive, Kentucky Dirt, which takes you through a year in the garden with tips and common sense advice on how to grow a garden and why the effort is worth it.

Chris’ signature business book is 2010’s Brand Zeitgeist, which is a primer of the fundamentals of branding and offers lessons on how organizations can
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