International Business: The Challenge of Global Competition with PowerWeb, CD, and CESIM

by Donald A. Ball, J. Michael Geringer

International The Challenge of Global Competition, 9e, by Ball, McCulloch, Geringer, Frantz and Minor continues to be the textbook of choice for instructors who want comprehensive coverage and adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. More than any other text in this market, International Business, 9e has the most complete and current data available in this market. As the ultimate reference book for the international business student, Ball, McCulloch, Geringer, Frantz and Minor incorporate global examples with the Worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations; smaller firms are highlighted within each chapter in the Small and Medium-sized Enterprises boxed examples.

Genres: Business, Reference, School, Textbooks, Nonfiction

714 pages, Hardcover

First published November 13, 1990

Reviews

[Nur Fadilla Octavianasari · Rating 3 out of 5]

whoaaa, gak kerasa melahap buku ini juga. yah emang gak ada niatan dan gak terlintas sedikitpun dalam hati buat ngabisin, tapi apadaya materi mid-test ada disitu semua -____-

buat isinya sendiri okesih, tapi dalam beberapa chapter terdapat informasi yang sedikit berbelit-belit dan gak to the point .

[Sarah · Rating 2 out of 5]

I'm currently reading this book for my international business class...it's full of information...that's why I gave it 2 stars...but it's full of information that I really don't care about...can't wait til sunday when this class is over!!

[Kristy Buzbee · Rating 2 out of 5]

A surprising number of typos for a 12th edition...I found several in every chapter, as well as various formatting errors. This book was full of buzzwords and trendiness, without a lot of substance.

[Aimee Hernandez · Rating 1 out of 5]

aburridisisismo, largo y demasiado nacionalista en el sentido de "en estados unidos es mil veces mejor".

[Rudy · Rating 4 out of 5]

Great book required for one of my classes. Unfortunately, my professor made the lecture more difficult than it should have been.

[Riapurwanti Jamin · Rating 3 out of 5]

how lucky am I, when I decided to choose this book at library and my lecturer said this book as our handbook of my course in international business

[Hanin · Rating 3 out of 5]

Beware of culture shock.

[William Orr · Rating 4 out of 5]

Been with these guys through 7 editions and two decades.