Public Relations Online: Lasting Concepts for Changing Media

by Thomas A. Kelleher

Rich in scholarly foundations combined with actual practice, Public Relations Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.

184 pages, Paperback

First published January 1, 2006