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Secrets of Advertising to Gen Y Consumers
Traditional marketing is dead, and Gen Y killed it. Advertisers are finding it harder to reach consumers using traditional media like television, radio, newspapers, and magazines. Radio revenue is down, TV ads are less effective, and young people rarely read print newspapers. The problem is that the new generation of consumers has become immune to many of the tactics marke ...more
Paperback, 136 pages
Published April 1st 2010 by Self-Counsel Press
(first published 2010)
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This is easily one of the most useless books i've ever read, written by a pompous author whose only claim to expertise is being in gen-y. He writes that Gen Y does enough research to "make Thomas Edison blush" and fills a book with unsupported claims and random opinions. Most nauseatingly, somebody has told this misguided soul he has the gift of comedy. Not worth the paper it's printed on.