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Secrets of Advertising to Gen Y Consumers
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Secrets of Advertising to Gen Y Consumers

3.75  ·  Rating details ·  4 Ratings  ·  2 Reviews
Traditional marketing is dead, and Gen Y killed it. Advertisers are finding it harder to reach consumers using traditional media like television, radio, newspapers, and magazines. Radio revenue is down, TV ads are less effective, and young people rarely read print newspapers. The problem is that the new generation of consumers has become immune to many of the tactics marke ...more
Paperback, 136 pages
Published April 1st 2010 by Self-Counsel Press (first published 2010)
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Linda
Jul 19, 2014 is currently reading it
This is easily one of the most useless books i've ever read, written by a pompous author whose only claim to expertise is being in gen-y. He writes that Gen Y does enough research to "make Thomas Edison blush" and fills a book with unsupported claims and random opinions. Most nauseatingly, somebody has told this misguided soul he has the gift of comedy. Not worth the paper it's printed on.
John
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Jun 14, 2013
John
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Nov 12, 2014
C. A. Hurst
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Jul 15, 2012
Eric Brooke
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Sep 29, 2011
Laura
marked it as to-read
Apr 15, 2012
Paul
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Apr 09, 2013
Sherry Smith
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Dec 31, 2013
Bryan Blanchot
marked it as to-read
Dec 14, 2014
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