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Enough: True Measures of Money, Business, and Life

3.64  ·  Rating Details ·  824 Ratings  ·  123 Reviews
John Bogle puts our obsession with financial success in perspective Throughout his legendary career, John C. Bogle-founder of the Vanguard Mutual Fund Group and creator of the first index mutual fund-has helped investors build wealth the right way and led a tireless campaign to restore common sense to the investment world. Along the way, he's seen how destructive an obsess ...more
ebook, 256 pages
Published November 17th 2008 by Wiley
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Apr 06, 2012 Trevor rated it it was ok  ·  review of another edition
Shelves: economics, biography
Has there ever been a book with a more apt title? Honestly, I couldn't count the number of times during listening to this audiobook when I thought to myself, ENOUGH, PLEASE GOD ENOUGH!

In the end I listened to the whole damn thing, but mostly out of the perverse curiosity that wonders if it is possible for this guy to bring in homily after homily and self-aggrandisement after self-aggrandisement and sustain it for an entire book. Naturally, he had no trouble. Where this book is particularly inter
May 06, 2009 Scott rated it it was ok  ·  review of another edition
Shelves: 2000s, money
I like Jack Bogle ... and so does Jack Bogle. He's read widely and culled a lot of good ideas -- no-load index funds, fiscal responsibility, frugality, liberality -- and he's made them his own. After reading Enough. you may be left with the impression that Bogle invented not only the mutual fund business, but also the alphabet, the Enlightenment, and chicken soup. In other words, Bogle takes a lot of credit for others' ideas: he's sort of the Al Gore of the financial world.

Still, I like the guy
Russell Baruffi
The name of John Bogle's most recent book, Enough. True Measures of Money, Business and Life, seems to promise a treatise on our society's failure to measure true value. But Bogle’s shortest book reads more like the meandering thoughts of a accomplished, earnest and wise old man than it does a clear and directed essay. In a roundabout way, Enough concludes that the values that underpin market capitalism have eroded, resulting in a grim prognosis for our financial system.

What must be foremost ap
Aug 16, 2012 Dogdaysinaz rated it really liked it  ·  review of another edition
Shelves: own, heard
I thought it was pretty good. I am a Bogle fan, so I may be biased. The main complaint I have is that he really focused on what the financial advisors do "wrong" and how advisors don't define "enough" but he really didn't place any of the blame on investors, at least not in this book. If investors understood "enough," they wouldn't have been so greedy in every bubble in history. Anyway, I thought the audiobook was good enough that I got my own hard copy of the book.
Sean Goh
Feb 22, 2017 Sean Goh rated it liked it  ·  review of another edition
Shelves: biz
Short, mildly dense, preachy. But I agree with the messages, so it was kinda preaching to the choir.

The perfect growing up environment: a family with community standing and never a concern about being inferior or disrespected, yet with the need to take responsibility for our own spending money, the initiative to get jobs, and the discipline of working for others.
I grew up with the priceless advantage of having to work for what I got.

The gross returns generated in the financial markets, minus t
Jun 15, 2011 Howard rated it it was ok  ·  review of another edition
I read this book on recommendation from Matt Heusser's blog, Creative Chaos (you can read his review here). I like what Bogle has to say in the opening about having 'enough.' Too often we think about what we could do with a little more, rather than thinking about what we can do better with what we have. On that point I agree. I hoped that he would go on to describe a method of growing a business that is sustainable, where success is measured by providing a stable work place; not by how the busin ...more
The best part about this book is the story that inspired the title. At a party, Kurt Vonnegut tells Joseph Heller that their host (a hedge fund manager) had made more money in a day than Heller made from his book, Catch-22. Heller says, "Yes, but I have something he will never have . . . enough." That interaction is a little revelation in itself. But it's also a fabulous premise for a book. Just not this book. I expected the book to be for a general audience and to go into more depth about what ...more
Jeff Kowalk
Great book by a true leader, entrepeneur, and visionary. Required reading for any business person.

I've read most of Mr. Bogle's previous works, and this is his best! Recommended.
Jeffrey Dunster
Mar 08, 2010 Jeffrey Dunster rated it really liked it  ·  review of another edition
Enough starts with the very premise I came upon several years ago while studying business; there is a point where individuals (and companies) have enough, enough market share, enough savings, enough resources, enough house, enough comfort, etc.

p. 22 "...our entire society...reflect[s:] some of the absurdities and inequities that we've come to accept and take for granted."
"In our financial system, we focus our expectations on the returns that the financial markets may deliver, ignoring the exorbi
Sam Dye
Dec 31, 2011 Sam Dye rated it it was amazing  ·  review of another edition
More than a remarkable book. How to invest, run a company and run your life. The Forward by William Jefferson Clinton and Prologue by Tom Peters are excellent. Then Bogle presents an "Author's Note" written in April 2010 where he deals with the causes of the 2007 collapse what to do about it and sets the stage defining the ethical crisis. In the Introduction he summarizes his life which he returns to in the Afterword. Then the Money section titles Too Much Cost, Not Enough Value; Too Much Specul ...more
Apr 09, 2013 Jean rated it really liked it  ·  review of another edition
Shelves: non-fiction
I love John Bogle. I love his wisdom, his simplicity. I love his balance between pride and humility. I look to him for the foundations of financial advice, which is nice because his advice is generally to keep things pretty simple.

This is the only Bogle book I've read in its entirety. It doesn't give financial advice, though the pillars of his approach are here, in a roundabout way.

Bogle dives first into autobiography, which was compelling. He then spends the rest of the first half of the book
Nov 24, 2008 Lori rated it liked it  ·  review of another edition
Shelves: 2009
This is the first book I've ever read that has business and investing as its theme. I learned a great deal. What I particularly liked was Bogle's no-nonsense ideas about sound investment practices, and his clear explanations about why (and how) the US financial world has gone amok... and what might be done about it.

The latter, and more philosophical, parts of the book become repetitive. And, though I heartily agree with his belief that we need more character and integrity in business, finance, a
May 07, 2010 Matthew rated it it was amazing  ·  review of another edition
Shelves: owned
More people need this level of insight on the world around them. Here's a financier who isn't greedy and self-interested. Chalk that up as a significant accomplishment and then realize that he has built a fantastic company on some very principled organizational, moral, financial, and personal beliefs. This book reads like something from a bygone era, which in some sense it is. My hat is off to you, Sir.
Mar 03, 2009 Anthony rated it it was amazing  ·  review of another edition
Great read. Jack Bogle never fails to communicate a broader vision of life while talking finance. This is no exception. The idea of an entire industry/profession as contributing no additive value and being basically parasitic is timely considering current circumstances. Enough is a call to simplicity and modesty on the one hand and an invitation to live a life of service to a grand vision on the other. Highly recommended.
Dec 18, 2010 David rated it liked it  ·  review of another edition
Even though I only gave this 3 stars I do recommend it. The author gets preachy at times, pats himself on the back a little too much, but his message is important. Just the intro story about how he came up with the title for the book is worth at least picking up the book.
Mar 18, 2017 Andy rated it really liked it  ·  review of another edition
Shelves: finance, business
I first must admit that I am biased towards John Bogle and the Vanguard Group. For many years, I have entrusted my finances to their organization due to high moral values and incredible leadership.

Enough: True Measures of Money, Business, and Life is a reaffirmation of my statements above. Enough explicates the current dilemmas infesting our financial society today and why eighteenth-century values ought to be applied vigorously and swiftly. John does a wonderful job articulating the woes of Am
May 01, 2012 Daniel rated it liked it  ·  review of another edition
Shelves: money, nonfiction
John Bogle and his army of followers are one of the few people on Wall Street who can actually be referred to as "the good guys" in a world that's been forged almost entirely on ruthlessness and variations on legal theft. He's also one of the few people to whom it's absurd to say "you cannot change the world" because he has. Vanguard has more assets under management ($3.5 Trillion is not a typo) than JP Morgan Chase or Bank of America or, for that matter, the entire Hedge Fund industry combined ...more
Unfinished. Too self-congratulatory, although I do like his opinion that investing is better than speculating. I believe in investing long-term, and not in day-trading or speculating with individual stocks, so I had a positive bias going in. Still, he praises his choices and successes too often for me, and I took away enough good information.
Stephen Heiner
I read this book some years ago and I remember being impressed. As the year drew to a close I thought to read it again and found myself unimpressed. Let me start with the positive.

John Bogle is the man who invented index funds and brought them to the American investing public. Because he was interested in helping them make money, not lining his pockets, he has not become a billionnaire, but he is richer than he ever planned to be. The book starts with a story which begs the question, "What is en
Alberto Lopez
No wonder we see movements like Occupy Wall Street. This insider book gives plenty of fuel to the already fiery feelings of protest. That the book was written by such Wall Street luminary surprised me somewhat. One would think that someone with the author's view would understand that much of what we see in Wall Street is actually human rather than just finance related. There is, after all, plenty of behavioral data that shows as much. What I did find most valuable, though, was his assertion that ...more
Feb 20, 2011 Gloria rated it liked it  ·  review of another edition
Can't remember how this book got onto my to-read list…

Overall a decent enough book; insightful in terms of clarifying many things such as "business versus finance" [which could be viewed as making versus counting, in some ways), and his approach toward investment and reasonings behind the development of the Vanguard Index fund.

The later two-thirds are more general about business and life, and at times could rub a reader the wrong way (perhaps preachy, perhaps at some point a reader might think "
Apr 02, 2014 Mano rated it liked it  ·  review of another edition
Shelves: philosophy
John C. Bogle is one of the greats of American finance. He is the founder of the Vanguard Group, the American investment company that pioneered index funds for the individual investor. The first part of the book is an unforgiving excoriation of fashionable investing that ill-serves investors by chasing yesterday’s trends, supporting sky-high valuations, and obscuring via complex maths and bombastic jargon what amounts to gambling with other people’s money. Bogle is a steadfast promoter of sound ...more
Jan 13, 2009 Carmen rated it really liked it  ·  review of another edition
Bogle, with an elegant simplicity, cogently explains why the current financial crisis is far more than "a bunch of people who didn't really qualify got a bunch of bad mortgages." The prevailing news stories seem to cast the pickle we're all in on the backs of the working poor and those trying to move into home ownership for the first time, ever.

Bogle explains how we have transitioned from an agricultural economy to an industrial to a service to finally, a finance economy. About a quarter of our
Dec 21, 2009 Mike rated it really liked it  ·  review of another edition
Very enjoyable investing book for once. What is enough? Answering that in a personal and financial sense helps us lead directed, meaningful lives. It also talks about a human obsession with quantifying... even the things that cannot be quantified. Once again, Bogle talks not about beating the market but getting your fair share through index funds. I like that idea considering where beating the market can land you and your country.

My two favorite passages:
At a party given by a billionaire on Shel
Jan 14, 2009 Toby rated it really liked it  ·  review of another edition
I'm not sure exactly what I should call this book. Is it finance? Is it motivational? Is it biography? I can't really say. But it is an interesting read when viewed from any of those perspectives. Of course, John Bogle is a fascinating guy and has rocked the world of finance over his lifetime, so he is eminently qualified to give us some words of advice on finance. [return][return]In this book, Bogle spends about 2/3 of the time working his way through 'what is wrong in finance.' Informative and ...more
Cynthia Hofer
In my world, this is the financial industry equivalent of Martin Luther’s “Eine Minute bitte, this isn’t right”. My paraphrasing of Luther’s 95 Theses. Yes, many others have written on the subject but this really struck a chord with me. I agree with one reviewer that John C. Bogle can be slightly self-aggrandizing at times. But I didn’t mind as he is in position of power and speaking out against the very institution he serves, that serves him, and that he helped build. I feel other reviewers are ...more
Angus Mcfarlane
Apr 21, 2012 Angus Mcfarlane rated it really liked it  ·  review of another edition
Shelves: business
This is an interesting combination of business advice, social commentary and business ethics. Written by a mutual fund manager of 60 years experience at the time of the recent financial crisis, Bogle is well qualified to speak on the problems in the financial system. He takes aim at the fact that many companies and individuals in the financial 'services' sector skim off profits for themselves and pay little heed to those who they earn their money from, or who they should be earning it for. On th ...more
Dec 26, 2010 Ilya rated it liked it  ·  review of another edition
81-year-old John Bogle is the founder of The Vanguard Group of mutual funds. He thinks that after all these years and a heart transplant (I wonder whether he waited in line behind ordinary citizens) he has acquired enough wisdom to share with the rest of us. Bogle thinks that American capitalism is on the wrong track because of the obsession with short-term profits and neglect of long-term investment, and that the financial industry mostly serves itself instead of the investor and the business b ...more
May 18, 2013 JP rated it liked it  ·  review of another edition
What is most inspiring about this book is John Bogle's personal example. He has lived the life he espouses, and continues to do so. Through a variety of personal anecdotes and observations about modern times, he explains why we need to return to the basic values of character and thrift. He applies this message to investing, but the book is more social commentary than financial advice. What he does say about investing is exemplified in the approach Vanguard uses. Having studied the economics of p ...more
Tim Troxel
Nov 10, 2016 Tim Troxel rated it it was amazing  ·  review of another edition
While this book might be considered a tad on the dry side, it is filled with depth and character. In a time where so much information is available, often wisdom is lacking. John C Bogle brings a good mix of finance, leadership, and business to culminate in going beyond simple information or even advice. While so much in our information age is skin deep, this book is not.

Other reviews have said this feels like it is from a different era, and that is probably true. It comes from the perspective o
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John Clifton "Jack" Bogle (born May 8, 1929) is the founder and retired CEO of The Vanguard Group. He is known for his 1999 book Common Sense on Mutual Funds: New Imperatives for the Intelligent Investor, which became a bestseller and is considered a classic.
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“As I have earlier noted, the most important things in life and in business can’t be measured. The trite bromide 'If you can measure it, you can manage it' has been a hindrance in the building a great real-world organization, just as it has been a hindrance in evaluating the real-world economy. It is character, not numbers, that make the world go ‘round. How can we possibly measure the qualities of human existence that give our lives and careers meaning? How about grace, kindness, and integrity? What value do we put on passion, devotion, and trust? How much do cheerfulness, the lilt of a human voice, and a touch of pride add to our lives? Tell me, please, if you can, how to value friendship, cooperation, dedication, and spirit. Categorically, the firm that ignores the intangible qualities that the human beings who are our colleagues bring to their careers will never build a great workforce or a great organization.” 9 likes
“On balance, the financial system subracts value from society” 4 likes
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