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E Squared (e #2)

3.83  ·  Rating details ·  916 Ratings  ·  125 Reviews
Hijinks galore among the deliriously funny ad men and women in this electronic epistolary novel
"e"'s wickedly hilarious crew from the Miller Shanks Ad Agency is back with more office shenanigans. The staff has moved on to Meerkat360, a sleek and self-consciously hip boutique agency, where they are joined by a fresh cast of industrial-strength nutjobs. Through e-mails, te
ebook, 512 pages
Published January 26th 2010 by Plume Books (first published January 26th 2009)
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Brian DiMattia
Feb 01, 2010 rated it it was amazing  ·  review of another edition
Let me see if I can sum up how much I enjoyed this book. I parked my car on the same block as my apartment at about 10:15 PM or so. I picked up my copy of e2 and thought I'd go through a couple more pages. I actually got into my apartment at 12:30 AM, having burned through the last 240+ pages without stopping.

Did I mention that I didn't have the heat in the car on? And that here in Boston it's a nice, mellow 27 degrees right now? Didn't care. Didn't even feel it. Everytime I thought "It's gettin
Feb 23, 2011 rated it really liked it  ·  review of another edition
Shelves: british
So about a year ago this book came out and I thought it looked super awesome. But I didn't read it, instead I read the first one. I'd like to say cause this was hard cover and I was waiting but it looks like this wasn't ever in hardcover here, maybe it was and I'm not looking hard enough.

Now to recap according to my first review I read E in one shot walking along the hudson river, must have been a long walk, but it sounds like something I would have done so it's probably true. This book I read
David Hebblethwaite
I first tried reading e Squared last year, but didn’t find it particularly amusing, and so gave up. But, this year, I decided to give it another go; I’m glad I did, because this time, I found the novel hilarious.

e Squared is a follow-up to Matt Beaumont’s debut novel e, and its short sequel The e Before Christmas (both published 2000). It concerns a London advertising agency (sorry, I mean “thought collective”) called Meerkat360, and is told entirely through emails, instant-message and SMS conve
Jul 14, 2010 rated it it was ok  ·  review of another edition
E2 is a loose sequel to E - we pick up with some of the characters about eight years after the events of E. These characters include David Crutton (MD Extraordinaire), Liam O'Keefe (Advertising Wide Boy) and Susi Judge-Davis (Moronic and Overly-sensitive PA - who is now triple barrelled and sort of related to JP Gaultier). In this book, as well as emails, Beaumont has added in blogs, ebay entries, and text messages to show the communication between each of the characters.

The basic story (beneath
Feb 18, 2010 rated it it was amazing  ·  review of another edition
Shelves: english, humour
I bought this book incidentally on the Innsbruck airport because I liked the cover. Though the flight only took an hour I was on page 100 when I left the plane in Berlin. Took only some hours more until I finished it. Very entertaining and very hard to put down.
The book mostly consists of e-mails, sms’ and private messages so you have to reconstruct the stories behind all these messages. Confusing in the beginning but it doesn’t take too long to recognize the voices and their individuality. The
Going in to "E Squared," I had no idea it was a sequel to an earlier novel.

Thankfully, the novel is accessible enough that you don't have to have read the first book to enjoy this one, but I have a feeling a few of the jokes might have been funnier if I'd read the first one.

Told through the use of blogs, e-mails and other on-line communications, "E Squared" tells the story of Meerkat360, an advertising agency that is full of fascinating people and interesting personalities. Matt Beaumont is abl
Dan Sihota
Aug 01, 2015 rated it really liked it  ·  review of another edition
I doubt this book will appeal to everyone, I suspect many readers of "serious fiction" will be quick to dismiss its informal style of writing and vulgar humour.

However, and I'm not ashamed to admit it, I thoroughly enjoyed this book!

I can't remember the last time I laughed so much when reading a book. I'm glad I never read it whilst on a bus or train, I'm sure it would have generated some curious looks from the other passengers as almost every page made me laugh out loud!

The book is written in
Oct 16, 2009 rated it it was amazing  ·  review of another edition
Oh oh oh, I have just finished reading this book and i want to read it again. The book has some great characters from the last book. must warn you though that you shouldn't read this while drinking in an public area because you are bound to spill your drink on someone because you were laughing so much.
I love this book so much, I love the way people email each other about everything - and the receptionist is so funny. and Harvey Harvey and the Nigerian Heiress, hahaha. Please read this book, I p
Really enjoed this book. Talk about an environment that has no concept of the politically correct!!! Hilarious!

Would have given it 5-stars except for one thing- a couple of the characters were based in Dubai and the Author showed a typically Western lack of respect and understanding for Islam and Arab culture, which kind of detracted from my enjoyment of the book.

Then again, the book is all about a TOTAL lack of P.C., what could have I expected!

Did I mention that I read it in a day? It's THAT go
Jul 07, 2014 rated it really liked it  ·  review of another edition
Shelves: humour, fiction, owned
I love this series by Matt Beaumont, which follows hilarious misadventures in advertising narrated entirely in emails. Absolutely brilliant!
Feb 20, 2015 rated it really liked it  ·  review of another edition
Shelves: reviewed, owned-books
A decade ago, Matt Beaumont wrote what was one of the earliest, if not the first, book using only E-Mails. "E" was a hilarious look behind the walls of an advertising agency and was by turn ridiculous and hilarious. The follow up, "The E Before Christmas" was a shameless cash in, but after several years and several other books, some written in a slightly more regular format, Beaumont has returned to his original format, if not exactly to the scene of the crime.

This time around, we follow the sta
Clare Hudson
Very poor 2nd/ follow up. I think all the gags had been done in the first book and so many of them were simply recycled here... and it all got rather silly, stupid and unbelievable... whereas the first book, although it was wacky was, IMHO, plausible!

Won't make it to my book shelves - will go straight to the charity shop!
Not as hilarious as the first book, but funny enough in some parts. Still a must read for any ad man or woman - or a client interested in behind-the-scenes of a digital agency. I recommend leaving at least a couple of months between this and the first book. Profoundly enjoyed I found my hometown Brno mentioned in the book :)
Nelina Kapetsoni
Clever, funny and definitely a book of the 21st century! I really enjoyed it!
Nov 14, 2009 rated it it was amazing  ·  review of another edition
e² is the sequel to Matt Beaumont’s first novel e. which was hugely successful but which I haven’t read. It’s told entirely in the format of emails, text messages, instant messages and blog posts and answers some of lifes important questions: Can threatening to jump out of a window really make you a YouTube star and lead to an appearance on BB? Can you really sell off office furniture to pay off your debts? And, the most important of all, how on Earth do you type the accents above letters?

e² is
Nathaniel ΘΣ
Apr 23, 2011 rated it really liked it  ·  review of another edition
Shelves: owned, humour, 2011books
I read e, the previous book, quite some years ago and rather enjoyed it so when I happened across this when the local Borders was closing down the other year, I bought it without hesitation. It's not a direct sequel in that it's set in a completely different agency but it does carry on the story of some of the characters from the first book. I don't think it's necessary to have read that one before this; there are mentions of a previous agency but no real details are given and there's only reall ...more
Sep 16, 2013 rated it really liked it  ·  review of another edition
This is the sort of book you have to go "all-in" within the first ten pages, or you'll just trash it later. You have to buy "the bit". You'll know very quickly. Ten pages ought to do it. After ten pages if you're not willing to commit, put the book down. Remember that ninety second scene in Bridget Jones' Diary where Hugh Grant essentially sexually harasses Renee Zellweger's character via email? For that ninety seconds that's all that's going on in the movie. That had to be some source of inspir ...more
Mike Steven
Dec 02, 2012 rated it really liked it  ·  review of another edition
This is the sequel to 'e' and 'The e Before Christmas' which were two novels based in an advertising agency. The story in both of these novels was told entirely through office emails and I thought they were both good fun.

In this book, Beaumont has moved some of the central characters on to a new advertising agency 'Meercat360' that describes itself as a 'Thought Collective' and has an ultra-modern and eccentric approach. Beaumont also begins to introduce more characters - the family of David Cru
Sep 17, 2010 rated it really liked it  ·  review of another edition
I thought this was a funny and unique look at the loves and lives of the crazy workers at a fictitious Ad Agency, it didn't make me laugh out loud, but I did chuckle a couple of times. I haven't read the first book 'E' so I didn't know any of the characters and it took me quite a while to really get involved in their story as there were so many characters; but once I did I don't think it mattered that I hadn't read the first book.

I really liked the way the workers daily lives are told through te
Dec 26, 2009 rated it really liked it  ·  review of another edition
**I received this book from Amazon Vine**

This is a follow-up book to E: A Novel, which I have not read. I did feel like I lost out on some of the jokes because I did not read the first book. I would recommend reading e first to understand all of the characters and the interactions between them.

The book revolves around meerkat360, an ad agency in London. It is a compilation of all electronic communications with no other commentary. It includes emails mostly, but also texting, IMing, and voicemail
May 06, 2010 rated it really liked it  ·  review of another edition
Recommended to Jamie by: my wife
Shelves: comedy, fiction
Sophomore slumps are hard to overcome, because the sequel always has to have more characters than the original, more action than the original, more comedy than the original, more drama than the original... more, more, more! e^2 attempts to conquer this problem 2 ways: 1) by expanding on the email format of the original to now include IMs, text msgs, blogs, and news websites; and 2) not restricting itself to just the professional lives of the characters, but their personal lives as well. It mostl ...more
Oct 04, 2010 rated it liked it  ·  review of another edition
This review has been hidden because it contains spoilers. To view it, click here.
S.P. Moss
I thoroughly enjoyed Matt Beaumont's "e" a few years back. Having worked in the advertising business, I found it wickedly close to the bone and a brilliantly clever update of what I think is called the epistolary novel.

The follow-up jumps forward a few years and blogs, texts and messaging join the emails. It's very cleverly constructed, with larger-than-life characters, plot strands each more absurd than the last and an excellent eye and ear for office life and the advertising industry (or shoul
Ramya (Idea Smith)
Bitching about the boss, trying to hook up with the office hottie, watercooler gossip, mad clients, madder colleagues and the maddest workplace of them all - E Squared pulls you into the surreal corporate soap opera of life at ad agency Meerkat360.

The entire novel is in the form of blogposts, chats, text messages and emails. Surprisingly, the novel format doesn't hurt the reader at all and within minutes you are drawn into the lives of the Meerkat360 staff (and some others). Anyone who has ever
Russell Shaddox
Jan 28, 2010 rated it it was amazing  ·  review of another edition
Yet another scathing send-up of the British advertising world. Following the epistolary format of its predecessors, "e" and "The e Before Christmas," "e Squared" delivers similar characters and similar humor, but this novel shows pretty clearly that the joke is wearing thin. Attempts to add a few serious elements along with the drug-addled sex jokes don't work terribly well. Nevertheless, the novel does have its bright spots, the most notable involving clueless ersatz Francophone Simon Horne, wh ...more
Sep 18, 2011 rated it liked it  ·  review of another edition
While e was an all-time classic, completely fresh, original, new, and awesome, e-squared somehow feels like more of the same. Yes, it's still funny, it's still interesting, the situations and the people are completely awesome, yet... it feels like a pale copy. The overall impression is a bit crowded - too many characters, too many situations, and too many climaxes. In e, everything came perfectly to a head, tight, fast-paced, and perfectly integrated. e-squared meanders, a little lost, a little ...more
Simon Kozlov
Feb 11, 2012 rated it it was amazing  ·  review of another edition
Man, I just treated myself to reading a few pages before sleep and it ended! Where will I get my laughs and inspiration to write better emails now?
Seriously though, book is amazing - witty, funny, smart and just addictive to read. It's composed in epistolary genre of new generation - collection of emails, IMs, texts and blog posts (I guess twitter and facebook haven't really take off back then yet), and it turns out it's more than enough to have distinctive characters, descrive all possible even
Sep 01, 2010 rated it really liked it  ·  review of another edition
I love books about ad agencies, since I, y'know, work in one. And I thought the original "e" was excellent. It was witty, it was a clever premise. Most of all, it managed to use the new medium of email to really drive characters and plot. I was ecstatic to hear about a sequel. many of our old pals from Miller Shanks are here, only now...they're at an ad agency that makes Crispin, Porter + Bogusky look positively staid & boring. And now, it's not just email, but texts, IM's and YouTube upload ...more
Chuck O'Connor
I wish they had a shelf for books to be "abandoned". This work is awful. It is redundant, unoriginal (jokes about Shaggy and Scooby being gay?) and homophobic (see previous joke). I got 185 pages into this and couldn't go any further. It is just too stupid. The agency they detail is so hyperbolic in its eccentricities to not be believed. If one would want to satirize the ad world, they could without resorting to the obvious slap-stick this load of bullshit offers. Stay away from this book. My fi ...more
Aug 30, 2014 rated it it was amazing  ·  review of another edition
This book is hilarious. You'll meet different types of people in this story. Even though obviously often it's funny, it actually has depth at some point.

I love that there were references to Doctor Who. What is it about, you ask. Mainly advertising, Nigerian scammer, Princess Jasmine, Big Brother, loads of debts(!), thievery, ebay, blogs, texts, family, queer tattoo, suicide, relationships, and a whole lot more.

I'm not really the best reviewer so I shall just recommend you check out this top r
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