Facebook Marketing: Designing Your Next Marketing Campaign

by Justin Levy

Filled with case studies on how a business can use Facebook to market its products and services, this book provides specific details and tips, as well as relevant and incisive case studies from known brands, for launching marketing campaigns. Now updated, this work has been completely rewritten to reflect the major changes in Facebook in the last year, including Facebook Connect and Live Stream Box.

Genres: Business, Nonfiction, Ebooks, Social Media

195 pages, Paperback

First published January 1, 2010

Reviews

[Sanjeev Duglas]

In Jaffna public library reference section read the book.I have read only the introduction of the book until page 19. Quite interesting how Facebook staggeringly grew by numbers.Later i just scanned the book.First chapter is Getting around Facebook basics. Later pages, Facebook Advertising steps,Fb page analytics and so.Book is published in 2015 which is old update Facebook features while reading the book in April 2026 ,numerous changes been made.

[Rick Davis]

This book provided a number of good tips and I will use it as a desk reference for my Facebook business page.

[Tami]

I think a lot of businesses and entrepreneurs are still a bit wary about Facebook. Without a doubt, Facebook is the focal point of a lot of activity with many potential customers waiting to hear about your product. Unfortunately, the open communication that makes Facebook great doesn't always connect well with keeping private and public lives separate.

Facebook Marketing clarifies the pros and cons of marketing on Facebook. It then goes into detail about how to market successfully on and off the site. Moreover, the book doesn't just cover creating an account and adding pictures of your dog. It looks into how to create attractive pages, placing ads on Facebook, and even creating Facebook apps. In this way, the book provides a nice overview of a variety of promotional options.

[Susan]

I have long wanted to set up a Facebook page for my new travel agency but was afraid to try it on my own. I am not the most computer literate person and often forget even to check Facebook. This book was written for me. It is simple and easy to understand. I actually feel literate after reading it. The marketing strategies were very helpful. I feel competent now and am getting ready for the big unveiling. I will soon have my own Facebook page for the business. This book was tailor made for me.

[Erin O'Riordan]

This book would probably be more helpful to me if I were in a business other than writing/editing, a tough business to market successfully without coming across as "spammy." It's a good beginner's guide to Facebook, and I did learn about a few applications I hadn't heard of before.

[Kevin Beasley]

Mostly basic information, but good trips and tricks.

[Nathan]

Didn't feel like there was much unique content. If you have basic knowledge about computer, don't bother with this book. If want easy step by step instructions, it is great

[Alexis]

I really wanted to get into the technical details and algorithms of how to use the stats//feedback to better formulate a marketing strategy.

[D Eberhardt]

Great book for new people getting on facebook for the first time. It also has some great info for marketing your business.