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India's New Capitalists: Caste, Business, and Industry in a Modern Nation

4.09  ·  Rating details ·  47 ratings  ·  10 reviews
In order to do business effectively in contemporary South Asia, it is necessary to understand the culture, the ethos, and the region's new trading communities. In tracing the modern-day evolution of business communities in India, this book uses social history to systematically document and understand India's new entrepreneurial groups. ...more
Hardcover, 368 pages
Published May 15th 2008 by Palgrave Macmillan (first published 2008)
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Rick Sam
Feb 01, 2020 rated it it was amazing
I am interested in Tamil Nadu. I took this book to understand about my own story, my people's story.

This book gives me tools to explore sociology, business, social struggle of a community in Tamil Nadu. Rather than going into depth about each community, I would ask the reader to explore it by themselves.

I appreciated the references and case studies at the end of each chapter.

I think, it's important to write down history of each communities. Most history is orally transmitted and confines with
Jan 27, 2014 rated it liked it
Quite an informative book regarding the rise of capitalist classes in India within traditionally non-business castes over time against the background of the business orientation of the Parsis/Gujarati Banias/Jains/Sindhis (Lohanas et al.)/Bhatias. While it is the shop-to-industry route for the Banias, it is urban employment-to-entrepreneurship for the upper castes (Tamil Brahmins, Kayasthas, Bengali bhadralok), peasantry-to-entrepreneurship for the Kammas, Reddys, Kapus and Rajus in Andhra Prade ...more
Ravish Tiwari
A racy read that traces the emergence of the new business class from among different social communities across different parts of India. Suggested read if one wants to understand the antecedents of many of the post-colonial business class.
Sudipt Roy
Mar 17, 2020 rated it it was amazing
First-rate research combined with superb writing makes this book a joyful as well as insightful read. This book expanded my understanding of the Indian business environment. Worth re-reading.
Joyjeet Maity
Nov 01, 2020 rated it it was amazing
Wonderful insights into the business community of India and how they have helped shape the business ecosystem in the country. Recommended for everyone who are inclined towards doing business in India
Surabhi Gupta
Aug 27, 2014 rated it liked it

Harish Damodaran in his new book provides a comprehensive and engaging account of the emergence of the business class from communities whose traditional occupation was not commerce. In India, industry, trade, finance and big and small business alike have been dominated by "traditional" mercantile communities.- vaishya groups like baniyas in North India and Chettiars in the South, the Marwaris and communities like Parsis which began to specialise in business activities under colonial rule. Damoda
Jan 18, 2019 rated it it was amazing  ·  review of another edition
Shelves: 2009

Table of Contents

1 Introduction 1
2 The Old Merchant Communities 8
General Trajectories of the Traditional Merchant
Communities 10
Post-Independence Trends 23

3 Brahmins, Khatris, and Babus 48
Business Brahmins 50
Tamil Brahmins (Tambrams), Gowd Saraswat
Brahmins (GSBs), and Others 55
Khatri Capital 65
Bhadralok and Babus 76

4 Kammas, Reddys, and Rajus 92
Beholden to Cotton 94
The First Wave of Kamma Entrepreneurs 98
Telugu Desam Party (TDP) and After 105
Reddys et al. 113
The Telangana Dimension 121
Case Studie
Murali Krishna Chaitanya Podile
Amazing book that deals with the context which enabled various communities to exercise their entrepreneurial spirit.There are very few of such books that go into the economic history and industrial evolution of India.
Anybody interested in knowing the way Indian business emerged and the influence of caste in business, this is the one.
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