Public Relations Cases

by Jerry A. Hendrix, Darrell C. Hayes

Intended for the public relations case studies course; may also be used in advanced public relations and public relations management courses offered at the junior/senior level and often serves as a capstone of the public relations sequence. This course is generally required for PR majors and minors. This course can be found in departments of journalism, mass communication, and marketing and is offered primarily at four-year colleges and universities.

480 pages, Paperback

First published January 1, 1992

Reviews

[Rachaeljurek]

This is one of my text books. Unless you are learning about PR there's probably another book out there for you ;p