Jump to ratings and reviews
Rate this book

NLP: The New Technology of Achievement

Rate this book

NLP has already helped millions of people overcome fears, increase confidence, enrich relationships, and achieve greater sucess. Now the NLP Comprehensive Training Team has written a book that reveals how to use this breakthrough technology to achieve whatever you want.

Short for neuro-linguistic programming, NLP is a revolutionary approach to human communication and development. In NLP: The New Technology of Achievement, you'll be guided step-by-step through specific programs for learning the characeristics of top achievers and creating a blueprint for unlimited sucess. Plus, an all-new twenty-one-day program created especially for this book provides you with the essential skills you'll need to achieve peak performance in business and life.

354 pages, Paperback

First published January 1, 1994

Loading interface...
Loading interface...

About the author

Steve Andreas

38 books21 followers

Ratings & Reviews

What do you think?
Rate this book

Friends & Following

Create a free account to discover what your friends think of this book!

Community Reviews

5 stars
464 (31%)
4 stars
507 (34%)
3 stars
349 (23%)
2 stars
106 (7%)
1 star
46 (3%)
Displaying 1 - 30 of 36 reviews
Profile Image for Stephanie.
223 reviews6 followers
February 14, 2011
There is definitely some valuable content in here, if you can wade through the poor writing, the constant self-promotion, and the cheesy self-help styling.
Profile Image for Ken Lenoir.
73 reviews10 followers
October 27, 2018
A really exceptional book.

My main takeaway is from one of the "nlp presuppositions/beliefs- "behind every behavior there is a positive intention."

The application is whenever you have a negative thought, hear a negative voice in your head, have a negative feeling, whatever, stop and ask, "what's the positive intention of this?" And search for it and find it.

Once you've found it, ask and answer, "what are some other ways I can get this intention?"

This has been supremely helpful in gaining control over my mind, having a better experience in life, and achieving my goals
Profile Image for Kim.
49 reviews
February 5, 2008
I am an NLP Practioner and I was a practicing Life Coach a few years ago. This was the book I used for my training. It's awesome!
Profile Image for Otter57.
54 reviews13 followers
October 8, 2010
I bought this book after seeing some videos online by Steve Andreas and being very impressed by his sincerity. The same sincerity comes through in NLP: The New Technology of Achievement. The other members of the writing team include Charles Faulkner and Suzi Smith, and along with several others they comprised the NLP Comprehensive Training Team based in Colarado in the United States.

The book covers all of the basics of NLP including submodalities, rapport, mission, values, and perceptual positions. In most cases, it is quite light on terminology and instead provides very practical exercises to help the reader to internalize NLP. These include standard NLP exercises such as the swish and the fast phobia technique, as well as less common ones such as the lovely Autobiography exercise which involves you seeing yourself through the eyes of someone who loves you.

A reader who carries out all of the exercises in the book will definitely develop a strong internal sense of NLP and the power that it can provide. The reader will not necessarily be able to explain all of the concepts, but ultimately the purpose of any NLP training must be to get it “in the muscle”, so for the non-specialist, this is a highly useful book.

After the main text, the NLP 21-Day Unlimited Achievement Program is an additional section which provides a completely different way to understand and practice the content of the book by setting out a three week program with an exercise to do each day.
Profile Image for Gerald.
Author 50 books423 followers
December 15, 2009
I have studied NLP at what I guess you'd say is an intermediate level, first with Landmark Education and then with Christopher Howard. However in the courses I've done, there hasn't been a lot of theory. There's not actually a lot of acknowledgment among the new-thought, self-help gurus that their teachings are rooted in NLP principles and a school of psychology that seems to have come out of Santa Cruz. Formation of this body of knowledge involved, but did not begin with, Milton Erickson and his practice of auto-suggestive hypnosis as storytelling.

Storytellers understand the power of the word.

This book is a good survey of NLP techniques. It contains self-help exercises. However, you will quickly see why you will be more successful by working with a coach. Having read this, I think the coach doesn't have to be a guru at all. You just need a competent practitioner who is somewhat objective (not a family member), who can hold you to the tasks and help you anchor the results. Nothing about it is all that mysterious or special. Quite the opposite -- it's practical and fundamental to human behavior.
Profile Image for Kirk.
13 reviews3 followers
August 5, 2008
It's all about the Neuro-Linguistic Programming, Bitches!
Profile Image for Christina.
141 reviews
April 9, 2012
I learned about NLP via Anthony Robbins' book "Awaken the Giant Within." I appreciated his strategies for success, not just the hype of positive affirmations. This is my first in-depth book about NLP, and unfortunately, I had to read this one as an audio CD, not my preference.
Profile Image for Svetlio Blyahoff.
36 reviews3 followers
April 23, 2013
A great book full of practical advices and techniques of achieving a better self. Definitely would recommend it to anyone who needs a minor or major change in his/her life. Definitely an appreciating and approving thumbs up for that book.
88 reviews1 follower
April 24, 2012
This definitely took me a while to complete. It was my second attempt and I'm glad that I managed to get through the book. It's one of the few books that I need to re-read again to fully benefit from everything that was preached.

The little I've learned has been extremely beneficial. It's helped me re-frame conversations (esp. with my fiance) and when I find myself in conflict I'm definitely going to re-frame how I think using the techniques advised.

I highly recommend reading this book -- especially if you're struggling with overcoming a particular challenge. It's very helpful. I've heard from friend that "Heart of the mind" is a better introduction to NLP. I'll likely read that soon too.
Profile Image for Mckinley.
9,565 reviews82 followers
August 6, 2016
Neuro-linguistic programming - cognitive change can be fast and impactfull. Change how you think about thinking. Lots of exercises to go along with theory.
"Map is not territory"
"Experience has structure"
"If 1 person can do, anyone can learn to do it"
"Mind and body are parts of the same system"
"People have all the resources they need"
"You can not not communicate"
"Meaning of your communication is the response you get"
"Positive intent behind every behavior"
"People always make best choices available to them"
"If what you are doing isn't working do something else"
Profile Image for Bruce Turnier.
3 reviews2 followers
October 26, 2015
Although I'd felt like there was more to be desired there was an incredible effect on my psyche through ingesting the information provided in this text. The personal development possible with the techniques presented is beyond excellent. I've only refrained from a higher rating because I feel it necessary to leave room for newer work to improve my understanding.
4 reviews
April 9, 2012
Recommendable for people who seek lots of mental exercises to improve on the habits of their subconscious mind and consequently alter their lives.
1,723 reviews53 followers
March 14, 2018
Best NLP book I've found. Has plenty of visualization exercises
Profile Image for Sean Paul Irwin.
19 reviews
October 19, 2020
Fantastic book with a wealth of knowledge and actionable content. It teaches how to utilise the mind more powerfully and effectively to attain peak performance and achieve the results you want.

It provides techniques to improve in many areas such as motivation, goal setting, dealing with people and rapport building, overcoming fear, building self-confidence and more.

NLP is an acronym for Neurolinguistic Programming.

- Neuro refers to our nervous system, the mental pathways of our five senses by which we see, hear, feel taste, and smell.

- Linguistic refers to our ability to use language and how particular words and phrases mirror our mental worlds.

It gives guidance into the ten mental maps to attend to named the ten NLP propositions. My favourites takeaways comprise of the following:

1. Modelling: which suggests if it's been done already, you can also learn how to do it by modelling successful physiology.

2. Resources: we already have the resources to achieve, but our mental images, inner voices, sensations, and feelings are the basic building blocks of all our psychological and physical resources. We can use them to build up any thought, feeling, or skill we want, and accordingly place them in our lives where we want or need them most.

3: Mind/body duality: the mind and body are parts of the same system: our thoughts immediately impact on our muscle tension, breathing, feelings, and more, and these, in turn, affect our thoughts. When we learn to change either one, we have learned to change the other.

4 Visualisation: the human nervous system cannot tell the difference between a real and a vividly imagined experience. Imagine your life and how it would be if you were that person; to become it and manifest it. Visualisation can likewise encourage immediate state management so it can be useful for both immediate and long term success.
Profile Image for Mrs Froggy.
38 reviews4 followers
September 26, 2012
This is my first book on NLP and I really liked it. It's written in a very simple style but it goes to the core and covers all the basic of NLP.

To me, this book is a great starting point if you want to reprogram your mind along with your life and your goals. The exercises can really change your way to see your future or your present condition, simply like that. Mind is our most powerful tool and we should learn to use it.
Profile Image for Neil Kokemuller.
Author 7 books15 followers
December 31, 2013
This is book is somewhat technical, but if you have a good grasp on the impact of subconscious motivation and habit-based behavior, it is hugely valuable. This is a starter book for understanding and applying NLP. Even if you don't grasp the full scope of the book, there are several simply activities in the book you can complete that help in dealing with simple or common negative thoughts, attitudes or behaviors.
Profile Image for Jo Casey.
11 reviews46 followers
January 6, 2014
I love NLP & the work of the authors in the field. I just find NLP books very dry & this is no exception I'm afraid. It's like trying to learn to swim by reading a book-you really need to get into the pool.
Profile Image for Ray Gates.
68 reviews
March 30, 2020
A solid introduction to the theory and practice of NLP. I found the first half of the book more useful to me now as it covers more of the theory- the application, via the exercises, is something I'd like to revisit in time.
2 reviews
Currently reading
December 8, 2008
just started it but so far pretty interesting...
Profile Image for Jorge.
5 reviews2 followers
January 17, 2011
Bom livro para quem tiver curiosidade sobre Programação Neuro Linguística. Introduz as bases e através de exercícios demonstra algumas aplicações.
Profile Image for Rick.
4 reviews2 followers
August 26, 2012
Very thought provoking, very insightful... one of the best self-help, self improvement books available... highly recommended.
Profile Image for Praveenchandra Gr.
16 reviews1 follower
November 5, 2013
IT HELPS overcome fears, increase confidence, enrich relationships, and achieve greater sucess.
Profile Image for Sergiusz Golec.
135 reviews8 followers
October 22, 2017
Great book, with lots of useful and practical "How To".
Bad thing - I feel like I'll need to re-read it, at least few more times.
Displaying 1 - 30 of 36 reviews

Join the discussion

Can't find what you're looking for?

Get help and learn more about the design.