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MKTG4 2010
Created through a "student-tested, faculty-approved" review process with over 200 students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.
358 pages, Paperback
Published March 3, 2010
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Displaying 1 - 3 of 3 reviews
July 31, 2012
This book offers a fresh take on marketing in the current world. Great for broadening perspective and improving your marketing strategies and becoming more creative as a professional. However, I felt that parts of this book could have offered more detail and thorough explanation.
February 3, 2012
Very helpful in understanding the basics of marketing principles. A lot of good side bars in the book.
November 20, 2012
This is probably the most enjoyable textbook I've ever had. It's a really easy read and has a lot of interesting real world examples.
Displaying 1 - 3 of 3 reviews