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Unthinking Eurocentrism

4.21  ·  Rating details ·  137 ratings  ·  7 reviews
Unthinking Eurocentrism explores issues of Eurocentrism and multiculturalism in relation to popular culture, film and the mass media. The book 'multiculturalizes' media studies by looking at Hollywood movie genres such as the western, the musical and the imperial film from multicultural perspectives, examining issues from the racial politics of casting to colonialist disco ...more
Paperback, 428 pages
Published November 9th 1994 by Routledge (first published 1994)
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Mar 08, 2009 rated it really liked it
Shelves: grad-school-fun
Bout time I read the primary text for my thesis.
Alex Mackenzie
Apr 18, 2020 rated it really liked it
Shelves: comps
Good, comprehensive book.
Feb 12, 2010 rated it it was amazing
This book is a must read for EVERYONE whether layperson, academic or critic. There are few books I've read even during my academic career that have managed to offer solutions on looking at media (particularly film) through non-Western eyes. It remains one of my favorites and continues to be a guide for me in both my work and my recreation. ...more
Feb 02, 2009 rated it really liked it
Incredibly comprehensive analysis of racial and colonialist discourses influencing and influenced by global cinema. Dense, but still an entertaining read.
Dec 09, 2013 rated it it was amazing
This is the big book on the whole notion of Eurocentrism. If you want to look deeper into how we view movies and film, check this out!
Jackson Cyril
A book which attempts to deconstruct the Ethnocentrism so prevalent in the media today-- and succeeds marvelously at it.
Feb 15, 2016 added it
A good book, and I am a little biased having worked with Dr. Ella for 5 years as a research assistant. She is a fantastic writer on countering eurocentrism
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Ella Habiba Shohat (Arabic: إيلا حبيبة شوحط; born 1959) is Professor of Cultural Studies at New York University, and has taught, lectured and written extensively on issues having to do with Eurocentrism and Orientalism, as well as with postcolonial and transnational approaches to Cultural Studies. More specifically, since the 1980s she has developed critical approaches to the study of Arab Jews/Mi ...more

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“Eduardo Viveiros de Castro, who has written about the philosophical dimension of indigenous thought, reports on a symposium in Manchester, England, where an audience member (who turned out to be Stuart Hall) remarked somewhat skeptically about his talk on “Indian philosophy” that “your Indians seem to have studied in Paris.” By his own account, Viveiros de Castro responded to Hall’s boutade with a boutade of his own: “No, in fact exactly the opposite occurred: Parisians went to study with the Indians.” 138” 1 likes
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