Getting Started With Conjoint Analysis: Strategies for Product Design and Pricing Research

by Bryan K. Orme

Purchased new and never used. Exceptional condition.

228 pages, Paperback

First published September 1, 2005

Reviews

[ریچارد · Rating 2 out of 5]

when you read a whole book on a topic such narrow as conjoint analysis, you expect a few examples on designing and interpreting the results but the book is short on these expectations and I would say doing google searches would be more fruitful

[Katie Johnson · Rating 4 out of 5]

This was helping for providing a basic overview of conjoint analyses and for thinking about how I can use them in my own field (sociology). I appreciated the focus on making results easy to interpret, and almost all of the topics can be understood without any prior knowledge of statistics.

[Chelsea · Rating 4 out of 5]

Some of it is a little dated but there’s still no one smarter on conjoint than sawtooth (authors firm) out there.

[Nick Huntington-Klein · Rating 4 out of 5]

A very straightforward introduction to conjoint analysis, focusing on rules for application and actually performing one, rather than starting with the math and leaving it to you to figure out how any of this actually works or looks in practice.

[Matthew]

Wow, this was uber technical and soared right over my head. Maybe one day I'll be able to grasp it and can reread.

[Holly · Rating 4 out of 5]

I will say one thing: I know how to do a blasted conjoint analysis now.