Total Integrated Marketing: Breaking the Bounds of the Function

by James Hulbert, Noel Capon, Nigel F. Piercy

Presents arguments that reveal why marketing should be a top priority for today's companies, explaining how to integrate a marketing imperative that utilizes every major part of a business and relating the success stories of such organizations as Intel and Toyota.

368 pages, Hardcover

First published March 25, 2003