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Advanced Google AdWords

4.12  ·  Rating details ·  365 ratings  ·  20 reviews
Master Google AdWords and get more out of your campaigns

What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad co
Paperback, 519 pages
Published April 5th 2010 by Sybex (first published 2010)
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Srdjan Solkotovic
Apr 08, 2017 rated it really liked it
A very helpful book indeed.
James Paden
Feb 08, 2017 rated it it was amazing  ·  review of another edition
I used it more like a reference book. It was terrific. Told me what I wanted to know on topics that are incredibly hard to Google.
May 02, 2013 rated it it was amazing
Brad Geddes is an authority when it comes to advanced Google Adwords Management techniques. The book takes the user well beyond the basics and provides useful methods which an adwords manager can employ to save valuable time.

Having been managing adwords accounts since 2002, I have a very good grasp on most competences required for adwords. It is refreshing to know that I can take my game to the next level with Brad's methods.

If you are serious about investing time in learning adwords inside out,
Dec 17, 2016 rated it it was amazing
Started my current job knowing very little about Paid Search so I found myself this book with the hope it could help me learn some basics. It has not only provided me with strong foundation of Search, but also bring in various innovations/features that I could potentially use in for the client's campaigns. Whenever I read this book, I feel so motivated to learn more and more!
Definitely recommend this book for all people doing Paid Search as it will do you wonder or at least question you about th
William Burruss
Mar 13, 2017 rated it it was amazing
Shelves: real-estate-land
With all of the money I spend on advertising/marketing, online is where you want to be. Even here you can easily blow a great deal of money. You have to either know what to do, or be able to explain how to do it. Google Adwords is a must know for advertising. Brad Geddes has created a fantastic "how to" book. I would recommend that you read it slowly, and constantly create ads you may want to run. As you go through the book create new drafts of your ad. That helped me a great deal. ...more
Ed Barton
Feb 18, 2020 rated it really liked it  ·  review of another edition
Critical Skill

If you’re an SEM professional or hire one, you need to understand the contents of this book. While not as readable as his first intro book as well as getting a touch dated, the Advanced AdWords book has a lot of tactical and strategic approaches to help your campaign. A must have in the library.
Siddharth Govindarajan
Nov 25, 2018 rated it it was amazing
Great to learn .

95% Great contents - 5% confusing and repeating contents. Book stretched towards the end and the author could have restricted to 450-500pages

Anyways no way to reject the fact that it was a wonderful book.
Jul 10, 2017 rated it it was amazing
The best there is for solid and actionable adfvice on navigating the waters of Google advertising.
Jacy Burroughs
Feb 14, 2020 rated it liked it
I wish Brad Geddes would come out with a fourth edition! There’s been so many changes since the third edition.
Dec 18, 2017 rated it it was amazing  ·  review of another edition
Unbelievable book with invaluable amounts of detailed information with redundancy for memory optimization for the reader. All I can say is WOW... thank you so much for this. Much love and respect.
Feb 23, 2018 rated it it was amazing  ·  review of another edition
Tq Fyi.. very good
Бекарыс Нуржан
Jul 25, 2017 rated it it was amazing
Shelves: marketing
Jun 25, 2010 rated it it was amazing
I won this book here on GR. It arrived in the mail earlier this week and I sat down and read it in one day. Here's what I advise:

If you are considering using Googel AdWords for marketing and promoting, this book is a must-read.

If you are currently buying into the Google AdWords market as a way of promoting and advertising, you really should have this book as a guide.

I have a background as a publicity/marketing writer and some of my clients are in the top list of corporations (background on my w
Dec 10, 2012 rated it really liked it
After search engine optimization of our website I wanted to reduce our bounce rate and learn more about managing our ad word campaign on Baidu. Since there are no English language books on this topic I read this very informative book on Google Adwords. Although Baidu does not have even a quarter of the functionality of Baidu, the book did contain a lot of pointers that will help us devise advertisement campaigns, and landing pages. Fingers crossed for more sales leads and conversions.
Sep 01, 2015 rated it it was amazing
Shelves: marketing
Read till chapter 9 included. Even though is was written a long time ago (2012), it is still very effective in explaining the core concepts and optimisation techniques behind adwords.
Jan 12, 2013 rated it it was amazing
All you need to know to manage successful Adwords campaigns.
Nov 01, 2012 rated it really liked it
The book covers almost everything. Although it is a bit dated e.g. I can't find anything about modified broad match. Most principles still count though. ...more
Rachel Meyers
Sep 04, 2011 rated it really liked it
This is a fantastic book for any of you online marketers out there. Well worth the money. It's highly detailed with lots of great adwords ideas. My campaign improved a lot after reading it. ...more
Jun 03, 2015 rated it liked it
Shelves: business, technical
Quite a decent read among all the books about Google AdWords - this book actually tells you some true intelligence "behind the scene". Recommend for curious minds similar as mine - ...more
Aubree Deimler
Mar 08, 2014 rated it it was amazing  ·  review of another edition
Shelves: marketing
This book is filled with very helpful tips to manage AdWords accounts. He provides step by step instructions on how to set up campaigns and how to analyze them for the best results.
Heather Stang
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Sep 12, 2014
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