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Forward Through the Rearview Mirror: Reflections on and by Marshall McLuhan
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Forward Through the Rearview Mirror: Reflections on and by Marshall McLuhan

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3.83  ·  Rating details ·  30 Ratings  ·  4 Reviews
Communications thinker and prophet Marshall McLuhan gave us the phrases "the medium is the message" and "global village." Today, with the explosion of electronic technologies and on-line communication, his ideas are more relevant than ever. "Forward Through the Rearview Mirror" is an evocative and visually exciting exploration of McLuhan's life and work in the context of t ...more
Paperback, 208 pages
Published October 29th 1996 by Mit Press
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Antonis Moras
Jun 04, 2014 rated it really liked it
Easy to read, 90s MIT press, i guess that's all to say
Mira
Feb 26, 2008 rated it liked it
Ok. This guy's biggest idea is that rather than being afraid of the media, you should know it and own it. I keep resisting facebook because Im convinced that you cant own that media when it is so flooded. Still, the temptation to join it is probably mainly due to the idea that your persona can take it by storm which is impossible. It's more important what you do with it.
Chapter Sensorium is good. Layering over the female form is a function of "literate" societies and is seen as aesthetically pl
...more
Jay Szpirs
Jun 09, 2012 rated it liked it
Shelves: non-fic
Somewhat pretentious in it's use of 'arty' layouts, 'Forward...' is nonetheless a complete and engaging tour through McLuhans sometimes obtuse theory and writing. After reading, I felt like I had a solid handle on Marshall's core ideas and theories. The biographical details are interesting and provide useful context but I didn't feel like there was always a match between the theoretical writing, biographical writing, and the pictures.

If you're trying to teach McLuhan, this book could provide som
...more
Inggita
if you know McLuhan then this book is a playful rendition of his theory - it is not a book to be read - it's also to be seen and experienced. it's visually jarring and offers mind-twisting visual puns.
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