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Getting to Plan B: Breaking Through to a Better Business Model
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Getting to Plan B: Breaking Through to a Better Business Model

3.92  ·  Rating details ·  477 Ratings  ·  28 Reviews

You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it.

As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick s
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ebook, 224 pages
Published September 8th 2009 by Harvard Business School Press (first published 2009)
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Bartosz Majewski
Jun 18, 2017 rated it it was amazing
Shelves: business
Great book that adresses an issue with most business plans - 90% of them never work. And 10% that actually work did not worked like they were planned in the first place. Highly practical. Must read for founders in the startup world but also for anyone that wants to start a business. It's a golden nugget.
Herve
Oct 04, 2012 rated it really liked it
It’s the second book I read from Randy Komisar (after the Monk and the Riddle) and I have to admit I preferred his first book even if Getting to Plan B is quite good too. I might have been slightly misled by the title even though the subtitle was quite clear, Breaking Through to a Better Business Model. But it might be I never read seriously subtitles. I thought the book was about what you do when you were wrong first. But it is more subtle. It is not so much about what happens if your idea was ...more
Amit
Feb 13, 2013 rated it really liked it
Good book with lots of examples. You can 90% by reading the first couple chapters and skimming the rest.

Notes:

Your First Plan Probably Will Not Work

The research on new products success and failure indicates that it takes fifty-eight new products ideas to deliver a single successful new product.
Getting to Plan B is about how to avoid getting stuck in a rut, missing real opportunities, or worse, closing your doors.
Running out of cash isn’t a cause; it’s a symptom or a signal that the company’s bus
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Jose Papo
Nov 05, 2013 rated it really liked it
A very good book about how to discover your business model.The most interesting and different idea I found in the book is the one about learning from other companies (actual or historic) to help find and validate your business hypotheses. Learn from successful examples worth mimicking in some way and examples to which you explicitly choose to do things differently
Jesus Zarate
Jan 13, 2018 rated it it was amazing  ·  review of another edition
Si tu negocio está estancado, quizá este libro te pueda ayudar

Excelente libro, te da ejemplos de cómo algunas de las empresas más reconocidas pasaron de ser una empresa normal a una súper empresa. Además, te da guías que puedes aplicar para innovar tu Modelo de negocios. Definitivamente una lectura obligada
Navid Baharlooie
Sep 20, 2017 rated it liked it
It’s a great book if you’re new to startups and need some frameworks for stress testing your ideas and assumptions, or if you need an introduction to the key financial drives in every business model.
Franco Arda
Oct 03, 2011 rated it really liked it  ·  review of another edition
Ordering this book was a no-brainer.

Every (would be) entrepreneur who has enjoyed reading Randy's ,Goodbye Carrier, Hello Success` knows Randy`s wisdom for entrepreneurs. It'd call him the ,Zen Entrepreneur` for his enlightement and razor sharp thinking (for a taste, check out Youtube ,the biggest successes are often bred from failures).

The book is about a rarely covered topic: Getting to plan B (if necessary to Z). If the founders of Google, PayPal or Starbucks had stuck to their original plan,
...more
Franco Arda
Oct 03, 2011 rated it really liked it
Ordering this book was a no-brainer.

Every (would be) entrepreneur who has enjoyed reading Randy's ,Goodbye Carrier, Hello Success` knows Randy`s wisdom for entrepreneurs. It'd call him the ,Zen Entrepreneur` for his enlightement and razor sharp thinking (for a taste, check out Youtube ,the biggest successes are often bred from failures).

The book is about a rarely covered topic: Getting to plan B (if necessary to Z). If the founders of Google, PayPal or Starbucks had stuck to their original plan,
...more
Nithya Nagarathinam
Not for one sitting.

I wonder if there is a point beyond which we become too impatient for books styled like lectures, albeit with tons of case studies. Two chapters through, I have shelved it for now.

This book is, on the whole, a good compilation of case studies, categorized as analogs and antilogs, with valuable, though not breakthrough, insights for early stage entrepreneurs. Be that as it may, all of us, not only entrepreneurs have made plans and hence must have got to a Plan B at some point
...more
DT
Oct 05, 2013 rated it really liked it
Like most business books, not too long. A very high-level summary of one way to think about a business model. It seems pretty practical to me; the most interesting parts are the examples given of different companies (Toyota, eBay, Zara, etc...) and how they solved some problem in their business model.
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