The Corporate Storyteller: A Writing Manual & Style Guide for the Brave New Business Leader

by Elaine Stirling

Here, at last, is a book that cuts through corporate babble and shows you how to communicate with clarity, confidence and style in the workplace. Elaine Stirling, teacher, writer and consultant, has distilled years of corporate communication training into a compact, easy-to-read manual. Written with humor and Twenty-First Century conversational style, this book is for anyone who writes emails, reports and proposals, and who longs to receive clear, positive replies. You don't need to be at the top of the org chart to benefit from The Corporate Storyteller . Brave new leadership is open to all. But if you are a team leader, manager or executive, you will save thousands from lost communication time by buying a copy for everyone and then applying what's inside. Here are some things you and your coworkers will

Genres: Business

124 pages, Hardcover

First published January 1, 2009

Reviews

[Jim Bouchard]

There are two types of business people.

One knows how to tell a great story, the other does not. One knows how to share that story with others, especially the marketplace- the other does not.

Which do you think is more effective? Which would you like to be?

Elaine Stirling has produced a surprising manual for business success. She teaches the lost art of effective business writing and communication in "The Corporate Storyteller: A Writing Manual and Style Guide for the Brave New Business Leader."

In many ways she's tapping into the power of the great business storytellers like Napoleon Hill and Dale Carnegie. Those leaders knew how to weave a yarn. Rather than the all too commonplace fast-track, quick-sell approach that floods our email in-boxes today, they told stories that compelled us to buy-in.

Stirling teaches you how to effectively tell the story of your business in every email, memo, letter and marketing piece you produce!

"In business, we are unaccustomed to critiquing our sentence structure...

"Creative writers on the other hand, tear their sentences apart all the time. Focused on moving a reader through a narrative, they turn passive verbs into active and replace weak nouns with strong. The more of this creative skill you can bring into the workplace, the greater the results."

This book teaches fundamental technique and the talents you need to develop to write effectively. It avoids the dry, academic voice that make most style-manuals make the use of such references only marginally more appealing than pounding your head against your desk.

Stirling's own style is engaging and moves the reader through a process that will not only improve the way you write about business, but the way you think about and conduct business.

My most treasured references live within easy reach on the left side of my desk. Elaine Stirling's "The Corporate Storyteller" now lives there too!

[Ann]

This book has some great advice on business writing that is both conceptual and no-nonsense. The idea is that if you use the tips and instruction herein, you will position yourself as a leader, no matter what your job title and rank are. I spend a lot of time worrying about whether communications are clear, concise and readable, but this book goes beyond that. Excellent food for thought.

[Kathleen Rainwater]

This book is the best guide to better e-mail communication that I’ve ever read! I learned how to improve my communication style in the first five pages of the first chapter in this little book and kept reading to learn much more.