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Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers.
Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
- GenresBusiness
232 pages, Paperback
First published January 1, 2009
About the author
Cindy Barnes
11 books5 followersCindy is a business innovator, sales expert, clinically-trained counsellor and CEO of a management consulting firm.
She studied physics at undergraduate level, entered the working environment in unionised factories, then went on to complete an MBA before becoming a qualified, registered clinical counsellor in Transactional Analysis.
On the innovation side, she designed, developed and brought to market a leading-edge technical product for part of the Panavision Group that is still their most profitable product line to date. She also created the first CRM solution for Capgemini, the global technology and consulting company.
On the sales side, she co-created a new business unit within Capgemini and led business development resulting in £83m sales from a zero start in one year.
Cindy is currently the CEO of Futurecurve, the leading value proposition implementation consultancy focused on helping clients extract and position their real value. Her work with companies results in increasing their sales and profitability through value proposition development from the corporate through to the sales opportunity levels and all levels in between.
Outside of her business work, she helps set-up and manage environmentally focused not-for-profit organisations. She lives close to the River Thames, west of London, UK.
She studied physics at undergraduate level, entered the working environment in unionised factories, then went on to complete an MBA before becoming a qualified, registered clinical counsellor in Transactional Analysis.
On the innovation side, she designed, developed and brought to market a leading-edge technical product for part of the Panavision Group that is still their most profitable product line to date. She also created the first CRM solution for Capgemini, the global technology and consulting company.
On the sales side, she co-created a new business unit within Capgemini and led business development resulting in £83m sales from a zero start in one year.
Cindy is currently the CEO of Futurecurve, the leading value proposition implementation consultancy focused on helping clients extract and position their real value. Her work with companies results in increasing their sales and profitability through value proposition development from the corporate through to the sales opportunity levels and all levels in between.
Outside of her business work, she helps set-up and manage environmentally focused not-for-profit organisations. She lives close to the River Thames, west of London, UK.
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Displaying 1 - 6 of 6 reviews
May 31, 2012
Anyone in marketing, sales, product development or corporate strategy would benefit from reading this book.
Understanding the concept of Value Proposition, and making it core to what a company does (and not just another marketing buzzword!) is vital to a successful business, and this book shows you exactly how to build your proposition, deliver it and communicate it to the outside world.
Very practical, helpful and gave me a whole new perspective on my business - highly recommended.
Understanding the concept of Value Proposition, and making it core to what a company does (and not just another marketing buzzword!) is vital to a successful business, and this book shows you exactly how to build your proposition, deliver it and communicate it to the outside world.
Very practical, helpful and gave me a whole new perspective on my business - highly recommended.
February 9, 2022
This is a very good book.
I have read the original book from Michael J. Lanning, his book is not bad, but it is a bit confusing.
In my opinion, the concept of value proposition is better explained in this book, also, the difference between USP, Benefits, etc, is also explained well here, while the book of Lanning barely even touches those points.
It is not that the content is groundbreaking, it is actually quite simple, but it is explained well and in a structured way.
Unlike the majority of business "garbage" published nowadays, the content of this book is mainly on point, no filler pages, barely any empty talk in it, etc.
That is one of those rare books where you can learn something from it, and you won't regret spending your time on it.
I have read the original book from Michael J. Lanning, his book is not bad, but it is a bit confusing.
In my opinion, the concept of value proposition is better explained in this book, also, the difference between USP, Benefits, etc, is also explained well here, while the book of Lanning barely even touches those points.
It is not that the content is groundbreaking, it is actually quite simple, but it is explained well and in a structured way.
Unlike the majority of business "garbage" published nowadays, the content of this book is mainly on point, no filler pages, barely any empty talk in it, etc.
That is one of those rare books where you can learn something from it, and you won't regret spending your time on it.
July 4, 2018
Excellent
This is a very useful framework to think through the true purpose of an organisation and how it’s product or service serves its customers
This is a very useful framework to think through the true purpose of an organisation and how it’s product or service serves its customers
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September 2, 2023a good description of process, would have loved to have this book 5+ y ago, when figuring out it all on my own
July 2, 2014
Absolutely astonishing piece of information. This book is must read for any business orientated person. The book is perfectly structured, easy to read and have clear guidelines for developing your own value preposition. Those who seek answers to "HOW TO?" this is exactly to what you should look at. Authors do not hesitate to provide schemes, templates and necessary questions. This was like reading a recipe book.
Worked well for new start-up to run a good research and build a strong market offering, hope it will help for others too.
Worked well for new start-up to run a good research and build a strong market offering, hope it will help for others too.
March 30, 2013
A must-read book on market positioning for the knowledge worker, manager, executive, or entrepreneur.
Displaying 1 - 6 of 6 reviews