Getting Your Way Every Day: Mastering the Lost Art of Pure Persuasion

by Alan Axelrod

Classical rhetoric is the most powerful system of persuasion, perfected by the likes of Aristotle, Plato, and Socrates. While the discipline may not sound sexy, its timeless principles really work. Pure persuasion at its best, rhetoric has been long forgotten -- ignored in favor of manipulative tricks masquerading as influence. Getting Your Way Every Day will change that. Author Alan Axelrod offers a new take on the classic strategies -- modernizing them and making them relevant to any business or social situation. Readers will discover how * argue persuasively and win without alienating opponents
* build productive and profitable rapport
* leverage the power of reason, emotion, and character for a more effective appeal
* transform arguments from shouting matches into constructive discussions The book teaches readers how to understand their audience and turn that knowledge into a seamless argument that’s guaranteed to work. With real-world anecdotes of the techniques in action, this enlightening and accessible guide reveals how anyone can get what they want.

293 pages, Paperback

First published November 1, 2006

About the author

Alan Axelrod, Ph.D., is a prolific author of history, business and management books. As of October 2018, he had written more than 150 books, as noted in an online introduction by Lynn Ware Peek before an interview with Axelrod on the National Public Radio station KPCW. Axelrod resides in Atlanta, Georgia.

Reviews

[Kamel]

i want to read

[Ghadoood r]

I thnk that will help me so much to get my way...