Krippendorff views content analysis (one of the most important techniques in communication research) in historical perspective, in contrast to other techniques and in terms of what it can and cannot do.
Krippendorff shows a wide roundup about of content analysis. It´s a great book to know the concepts. But, the examples make lack. For me is a perfect book to go deep about theory, for example, Krippendorff's alpha coefficient is an interesting metric and, the exercises of this unity describe well this topic. In my opinion, the diversity of topics would allow creating several books with concepts and examples. When I finished the book, my first question was: How make a content analysis whit this information? I know the practice makes the master, but the examples are necessary. --- Krippendorff muestra un amplío compendio sobre el análisis de contenido. Es un gran libro para conocer los conceptos. Pero, los ejemplos son escasos. Para mí es un libro perfecto para profundizar en la teoría, por ejemplo, el coeficiente de Krippendroff es una métrica interesante, los ejercicios que muesta en esa unidad lo describen muy bien. En mi opinión, la diversidad de temas permitiría crear varios libros con conceptos y ejemplos. Cuando terminé el libro, mi primera pregunta fue: ¿cómo hago un análisis de contenido con esta información? Yo sé que la práctica hace al maestro, pero los ejemplos son necesarios.
A well organized and argued book! This makes clear the goals of content analysis and how it can be used, how it has been used, who uses it, and for what goals. Although there are very many editions of this, the earlier ones seem to explain more of a history of the reason for development and its connection to other types of method such as semiotics. More recent books on the subject like to draw a line between these areas and call the use of them together as mixed methods simply because they combine both quantitative and qualitative methods, however Krippendorff has the foresight to deny this as a reasonable boundary for communications literature.
کتاب خوبی بود ولی از ترجمه اش راضی نبودم.(ترجمه هوشنگ نایبی از نشر نی) این کتاب منبع خیلی از مقالات و منابع آموزش روش تحلیل کیفیه ولی خیلی سخت میتونستم بفهممش و یکسری شروط رو برای تحقیق کیفی تعیین میکرد ولی توضیح چندانی راجب شروط نمیداد. لذا توصیه میکنم اگر ترجمه دیگه ای دوستان پیدا کردند دنبال اون برن.
unnecessary explanation... boring... if you know about content analysis and looking for something deeper... don't waste your time... you have better options... and nothing much about qualitative methods in content analysis... just talking about the philosophy of this method...
A great intro to content analysis and its origin. I read the first hundred pages in a heartbeat, but afterwords it started to drag a bit. A definite recommendation to beginners into the method, or to someone who wishes to brush up on it!
An authoritative and comprehensive text, although at times quite a slog to get through. From a researcher's perspective it is rather inflexible and behind the times, but it can't be ignored.