The Consultative Real Estate Agent: Building Relationships That Create Loyal Clients, Get More Referrals, And Increase Your Sales

by Kelle Sparta

Whether they're moving to a new area for work-related reasons, accommodating a growing family, or resettling due to financial considerations, most people buying or selling real estate are doing so while experiencing major life transitions. Agents and brokers, therefore, need to help their clients do more than just complete a transaction if they want to remain competitive. The Consultative Real Estate Agent shows readers how they can boost their profits by developing strong relationships and focusing on the real needs of their clients. The book shows readers how they * build better rapport (and lose fewer clients) * get more referrals (and spend less on marketing) * close more sales by better understanding clients' wants and needs Great real estate agents are one part entrepreneur, one part negotiator, one part problem-solver, and one part counselor. The Consultative Real Estate Agent shows agents how to deepen their client relationships and make more money doing it.

242 pages, Paperback

First published November 25, 2005

Reviews

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