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Do the Web Write: Writing and Marketing Your Website
The hardest part of making a successful website isn’t “making” it—you can hire someone to do the design and coding. The hardest part is writing great content that will attract readers and keep them coming back. Do the Web Write is a complete guide to writing (and running) a successful website. This is not a book on how to code your website, but a book on how to determine what pages you should have on your website and how best to write them. The book is written in plain English and covers many different types of websites, including blogs, corporate websites, social networking sites, and small business sites. Online technology will change each year, but what remains constant is that a website needs great content, written in an engaging and web-friendly manner, to make it a success. This book takes you step-by-step through every essential page you’ll need on your website and demonstrates how to write each page.
Learn the fundamental elements of a successful website
Format your website in an order that’s user friendly
Write attention-getting blog posts
Create helpful FAQ pages to generate more traffic
Write press releases that get attention on the web
Write successful “landing pages”
And much more!
Learn the fundamental elements of a successful website
Format your website in an order that’s user friendly
Write attention-getting blog posts
Create helpful FAQ pages to generate more traffic
Write press releases that get attention on the web
Write successful “landing pages”
And much more!
180 pages, Paperback
First published October 1, 2008
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Displaying 1 - 2 of 2 reviews
June 11, 2010
Did you catch the title? Do the Web Write instead of Right? It's a play on words done purposely. It's about web writing done right.
When I was sent this book I didn't think I would be able to get much use or enjoyment out of it as I don't have a business. My blog is like my business but I don't need customers to contact me about a service nor do I sell a product of my own. However I zipped through the book cover to cover and enjoyed every minute of it. Some of it I can use in regards to my blog but even the parts that I can not use, I enjoyed reading.
I LOVE Dan Furman's writing style. He is a copywriter which means he writes for other people's websites. It's no wonder he is succeeding at this, if I had the money, I'd have him help me write. With this book I can improve my writing and blog and if I ever do have my own business, I know what book I'll be turning to again.
This guy had me chuckling quite a few times which I imagine is not usual for a book on business.Check out the right side of Dan Furman Online (see below) for more giggles.
The book contains lots of topics such as: website conversion, fundamentals of a successful website, page order and information to include, 11 Rules of Effective Website Writing, Writing for your home page, Writing for your other pages (about us, why use us, products/services), all about FAQ, SEO and traffic writing (blogs, articles, press releases, pay-per-click ads), alternate landing pages/microsites and more. Dan provides screen shots of (mostly) his websites to illustrate what he means which is really helpful if you don't understand something. The topics that might be a little confusing such as SEO, Dan explains very clearly.
The book comes with a CD-ROM but my CD-ROM drive is broken so I wasn't able to check it out. However it contains digital copies of some of his forms or samples.
See full review here
When I was sent this book I didn't think I would be able to get much use or enjoyment out of it as I don't have a business. My blog is like my business but I don't need customers to contact me about a service nor do I sell a product of my own. However I zipped through the book cover to cover and enjoyed every minute of it. Some of it I can use in regards to my blog but even the parts that I can not use, I enjoyed reading.
I LOVE Dan Furman's writing style. He is a copywriter which means he writes for other people's websites. It's no wonder he is succeeding at this, if I had the money, I'd have him help me write. With this book I can improve my writing and blog and if I ever do have my own business, I know what book I'll be turning to again.
This guy had me chuckling quite a few times which I imagine is not usual for a book on business.Check out the right side of Dan Furman Online (see below) for more giggles.
The book contains lots of topics such as: website conversion, fundamentals of a successful website, page order and information to include, 11 Rules of Effective Website Writing, Writing for your home page, Writing for your other pages (about us, why use us, products/services), all about FAQ, SEO and traffic writing (blogs, articles, press releases, pay-per-click ads), alternate landing pages/microsites and more. Dan provides screen shots of (mostly) his websites to illustrate what he means which is really helpful if you don't understand something. The topics that might be a little confusing such as SEO, Dan explains very clearly.
The book comes with a CD-ROM but my CD-ROM drive is broken so I wasn't able to check it out. However it contains digital copies of some of his forms or samples.
See full review here
August 31, 2013
Dan Furman covers the fundamentals of writing web copy, including:
--Web copy must be scan-able: Use headlines, subheadlines & bullet points
--Use short paragraphs
--Keep your pages short
--And more
These concepts are also covered in other web copy books.
What is unique to this books is:
--Recommended pages for different types of sites
--Recommended order of those pages
--Recommended content of those pages
Dan's writing style is laid-back and folksy. He writes as if he were sitting across the table from you, and says you should do the same. Frankly, I found his style to be a bit annoying at times. But there is something to be said about relating to the customer one-on-one.
I recommend Do The Web Write in conjunction with Web Words that Work: Writing Online Copy that Sells. If you can only buy one, then I would buy Web Words That Work. If you want to write long, editorial-style ads about a single product (The One-Minute Exercise for Belly Fat!), then you want Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy.
--Web copy must be scan-able: Use headlines, subheadlines & bullet points
--Use short paragraphs
--Keep your pages short
--And more
These concepts are also covered in other web copy books.
What is unique to this books is:
--Recommended pages for different types of sites
--Recommended order of those pages
--Recommended content of those pages
Dan's writing style is laid-back and folksy. He writes as if he were sitting across the table from you, and says you should do the same. Frankly, I found his style to be a bit annoying at times. But there is something to be said about relating to the customer one-on-one.
I recommend Do The Web Write in conjunction with Web Words that Work: Writing Online Copy that Sells. If you can only buy one, then I would buy Web Words That Work. If you want to write long, editorial-style ads about a single product (The One-Minute Exercise for Belly Fat!), then you want Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy.
Displaying 1 - 2 of 2 reviews