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Reaching Out: The Financial Power of Niche Marketing
Authors, Doris Barrell and Mark Nash recount their own experiences in the real estate industry and share others in this practical guide for reaching a particular market segment. Whether targeting first-time homebuyers or empty nesters, all real estate professionals will find &I>eaching Out an indispensable marketing tool.
200 pages, Paperback
First published June 6, 2003
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