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Green Gone Wrong: How Our Economy Is Undermining the Environmental Revolution
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Green Gone Wrong: How Our Economy Is Undermining the Environmental Revolution

3.74  ·  Rating details ·  227 ratings  ·  25 reviews
In Green Gone Wrong environmental writer Heather Rogers blasts through the marketing buzz of big corporations and asks a simple question: Do today's much-touted "green" products, carbon offsets, organic food, biofuels, and eco-friendly cars and homes really work? Implicit in efforts to go green is the promise that global warming can be stopped by swapping out dirty goods f ...more
Hardcover, 272 pages
Published April 20th 2010 by Scribner
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Well. Saw this author on "Stossel" and was interested enough, even knowing that we'd have some differences, to pick the book up at the library. I appreciate the author for the work that she has done to trace whether the "green" movement is really doing much good. (Answer: A lot of it isn't.) For example, she shows how organic, Fair Trade businesses really aren't following rules that would improve the environment. The push for biofuels is causing massive deforestation in Indonesia. The Prius isn' ...more
Sep 24, 2017 rated it really liked it
A quick easy read that would be a good introduction to the idea and critiques of green capitalism. My favorite part was the middle section that discussed various sustainable living arrangements in Germany which were a nice example of alternatives to American car-based urban arrangements.
h ♡
May 03, 2020 rated it liked it
a sobering look into the woes of green capitalism. green gone wrong was pretty straightforward; the content itself was not difficult to reckon with, especially going in with the presupposition that capitalism is incompatible with environmental justice.

it's split into three sections: food, shelter, and transportation. the first section looks at the move towards organic farming and food both domestically and internationally; the second section considers eco-architecture—its successes in germany,
Camille McCarthy
Nov 13, 2017 rated it it was amazing
Heather Rogers does a great job of examining different "Green" economies and pointing out how our capitalist, for-profit system undermines the ecological benefits we should be reaping from these projects and technologies. It points out that a lot of these "carbon neutralizing" projects you can pay into don't actually get off the ground or do much of what they say, that palm oil and corn for ethanol are cutting down forests in Indonesia in the name of "Green" energy, that growing organic in Sout ...more
Akmal A.
Mar 13, 2019 rated it really liked it
Topik green sememangnya topik yang menghantui aku. Entah kenapa aku rasa green adalah label atau trend bukannya budaya. Contohnya ketika sebuah bangunan baru dibina segala piawaian green telah diikuti contohnya penggunaan bahan hinaan yang rendah jejak karbon, sistem perairan yang menggalakkan penggunaan semula air dan yang paling kelakar ada sedikit rumput atau tumbuhan menjalar menghiasi façade bangunan. Tetapi yang menghairankan ketika membina bangunan itu segalanya serba tidak kena. Pencemar ...more
Dawn Ellis
Part of my thesis research. I do find that so often green solutions involve buying something new and not re-using, recycling or reducing.
Nov 29, 2014 rated it it was amazing
Book starts with several examples, from biofuels to buying offset carbon emissions to swiftly and decisively kick "natural capitalism" down once and for all. ...more
Colin Cox
Jul 31, 2018 rated it it was amazing
In the opening pages of Green Gone Wrong, Heather Rogers interrogates the efficacy of contemporary green markets when she writes, “The new naturalists don't reject the free market for its reckless degradation of the air, water, and soil as their forbearers did. Instead, they aspire to turn the forces of economic growth and development away from despoliation and toward regeneration. Couched in optimism that springs from avoiding conflict, the current approach asks why taking care of ecosystems mu ...more
Montana Goodman
I felt like I took a journey through Heather Rogers’ writing career with this book! It was researched and written over several years and while it was originally published in 2010, much of what it presents is still relevant today. The first three parts of the book are dense and gave me the impression of a research paper you’d write in undergrad. At times tedious, with moments of personal touch, it is a great reference for organic food, biofuels, and green architecture. I initially wished that the ...more
Eurethius Péllitièr
Apr 23, 2019 rated it really liked it
An important contribution to understanding the scale we are dealing with, with regards to climate change
Feb 17, 2021 rated it it was ok  ·  review of another edition
There's some interesting stuff in here, but much of the information is outdated. ...more
Oct 19, 2013 rated it really liked it
This is an interesting book, and definitely worth reading. In each chapter of Green Gone Wrong, Heather Rogers documents the successes and failures of common attempts of "going green" (or greenwashing, as it turns out). There are chapters on organic and fair trade certifications, eco-architecture, biodiesel fuels, hybrid vehicles, and carbon offsets. In each case, many purported solutions to major environmental (and social) problems turn out to be very different than the proponents' claims. Roge ...more
Nov 13, 2012 rated it liked it
3.5 stars

In this book, the author assumes that global warming is happening. What she is looking at, here, is some of the things we have been trying to do to mitigate global warming, so our intentions are good, but those things are being “twisted” in some way or just really aren't useful in doing what we want them to do, after all.

The book is divided into three sections: Food, Shelter and Transportation. Organic food standards are so watered down and small farmers (who we really think of as bein
Ian James
May 25, 2015 rated it liked it
A good investigation and analysis of some pretty catastrophic failures of the Green environmental revolution. It clearly points out how trying to modify "free market" forces towards less destructive practices fails, primarily because of weak regulation, overly reliant on for-profit 3rd-party certifiers, laws written by large corporations, and corruption of governments by corporate money and influence.
While it is unsettling to discover that the Paraguayan sugar I buy from Costco is exploitative
Mar 16, 2015 added it
not as in depth as i'd like but still informative enough with the issues it chose and the examples illustrating them. written more than five years ago now though, it'll be interesting to research follow-up--

especially interesting considering that in my ceqa class carbon credits to offset emissions were a pretty big deal, and of course i didn't think they'd be that effective but they're put into a lot of analysis probably without checking the actually efficacy of the credits like this book does
Jun 25, 2010 rated it liked it
Interesting, and sobering look at the misuse of 'green'. The trigger for writing the book was great many folks think thought they could be green by simply consuming the right products instead of consuming LESS.

Example: increase in the demand for organic sugarcane = greater clear cutting of forest for sugar plantations. It's hard to say that it's the only reason, but it is easier to certify organic on a new field instead of an old one.
Jul 30, 2010 rated it liked it
Shelves: non-fiction
Phew...took me a few months but I finally finished. The cynic in me is cheering that someone finally researched the questions I've always had about so called 'green' solutions. Of course, her investigations don't have to indicate how things are everywhere, but it certainly gives one pause. And makes me want to promise to never, ever, ever buy organic sugar or use biodiesal! Not a quick or easy read but incredibly interesting and one that I'm glad I read. ...more
May 12, 2010 rated it really liked it
Excellent, lucid and well-researched analysis of the netherworld of "green capitalism" that's sprung up in the absence of an actual energy policy. It's a complicated story, but well worth the effort. Recommended for those who suspect it's not really that bad, as well as those who know it is (you don't know how bad). ...more
Mar 28, 2011 rated it it was amazing
Shelves: favourites
Impressive journalism; fantastic analysis. Rogers elucidates how the failures of "green" or "natural" capitalism are the failings of capitalism itself, and that tinkering with a broken system won't save us. Instead, a change of heart, vision and course is necessary, and she highlights some positive examples in need of support, replication and understanding. ...more
Daniel Burton-Rose
This looks great!
Jan 16, 2015 marked it as to-read
Shelves: environmental
tubel ebook
Jun 03, 2010 rated it liked it
Very eye-opening book about the efforts to become green. Not exactly light reading, but feel I have a better understanding of this issue. Everything is not what it appears!
Feb 22, 2011 rated it liked it
A hard read but important. I like the fact that she ends with actual solutions taking place in the world instead of just dwelling on the problems.
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Heather Rogers is a journalist and author. She has written for the New York Times Magazine, Mother Jones, and The Nation. Her first book, Gone Tomorrow: The Hidden Life of Garbage, traces the history and politics of household rubbish in the United States. The book received the Editor’s Choice distinction from the New York Times Book Review, and Non-Fiction Choice from the Guardian (UK). Her docume ...more

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