Great addition to any cultural coach or academic program. Unfortunately, the examples listed are a bit old, since this was a 2006 version, the last one. It needs major revisions.
Superb, short, easily readable book documenting "how not to enter a foreign market." These real case study lessons in many instances are hilarious. How could they have done that? A good, enlightening and entertaining book like Michael Lewis' Liar's Poker, but in a different vein.