Attracting Perfect Customers: The Power of Strategic Synchronicity

by Stacey Hall, Jan Brogniez

Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones-even customers who are ultimately more trouble than they're worth. Attracting Perfect Customers invites readers to move beyond the notions that "business is war" and winning market share means "beating" the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them.
Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that it is no longer productive or profitable to conduct business using the war-like marketing techniques of targeting customers and outmaneuvering the competition. In fact, these techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization-the kind of customers it is a pleasure to serve.
Attracting Perfect Customers takes you step by step through the entire strategic attraction process. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers.
Attracting Perfect Customerswill take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.

Genres: Business, Entrepreneurship

232 pages, Paperback

First published January 1, 2001

Reviews

[Emma]

I will say right off that I only read the first four chapters. But they absolutely changed how I saw marketing. Things just clicked.

The lighthouse metaphor is brilliant. It goes like this: lighthouses don't run up and down the shore trying to be everything to everyone. They stay in one spot so their customers (ships) know they are there and can see them as a beacon of light. They do their job and they do it well. They don't try to also be a thousand other things. This is a fundamental branding lesson. You want to be a lighthouse.

And it's something a lot of small business owners need to learn. Stop trying to please everyone who might be able to pay you something to do something. Focus on your perfect customers - the ones you will be the best fit for, and who will be the best fit for you. Therein lies the path to greatest profit and happiness.

[Toni Suzuki]

I thought this book was just okay. It felt like one of those books that, if trimmed down a bit, could make a nice article or pamphlet rather than a whole book. There were many points where I felt like I was reading padding rather than actual usable information.

That being said, I appreciated the approach of bringing customers to you, not going chasing after them, and the techniques to help that happen smoothly and organically. So though I thought the book could be an article instead, I still did get something out of it, for sure.

[Christina]

A great book for anyone looking to try a new, more intuitive way of attracting the perfect customer for you! It's been working for me and I am actually going to re-read it every 6 months as a refresher/reminder.

[Courtney]

Skimmed this because it was due at the library soon, but I would love to take time to do the exercises.

[Judi Bachmann]

This was one of my favorite business books when I was an entrepreneur. I highly recommend it for anyone required to build a business - their own or the one they work for.

[Elizabeth]

My client liked it and liked referring to it.
from the library computer:
Table of Contents

Foreword
Acknowledgments
Introduction
Creating Synchronicity with Perfect Customers and Clients

Part 1. The Six Standards of Strategic Synchronicity
Be on Purpose with Your Mission

You Have the Power to Attract Whatever You Desire

Like Attracts Like: Whom Do You Like?

Choose Collaboration, Not Competition

Your Customers and Employees Want You to Succeed

Create an Atmosphere of Accomplishment

Part II. The Strategic Attraction Planning Process
What is Your Vision of Your Most Perfect Customers?

What Makes Your Perfect Customers Tick?

What Do Your Perfect Customers Expect You to Deliver?

Where Do You Have Room for Improvement?

Multiplicity: When One Plan is Not Enough

Part III. Strategic Attraction in Action: Twenty-One Daily Tips 101 (78)
You Are More Attractive When You Focus on the Horizon

You Are More Attractive When You Let Your Perfect Customers Know They Are Perfect

You Are More Attractive When You Understand That Customers Are Seeking You

You Are More Attractive When You Make Irresistible Improvements

You Are More Attractive When You Make Listen to Your Little Inner Voice

You Are More Attractive When You Expect Breakthroughs to Look Like Breakdowns

You Are More Attractive When You Shift the Situation

You Are More Attractive When You Acknowledge Accomplishments and Declare Completions

You Are More Attractive When You Share, Share, Share Yourself

You Are More Attractive When You Accept That You Don't Know

You Are More Attractive When You Are in the Flow

You Are More Attractive When You Welcome Interruptions

You Are More Attractive When You Actively Attract Abundance

You Are More Attractive When You Delight in the Success of Others

You Are More Attractive When You Take Immediate Action

You Are More Attractive When You Establish Your Expertise

You Are More Attractive When You Clear a Space in Which to Create

You Are More Attractive When You Have a Field Day

You Are More Attractive When You Break Bread with a Competitor

You Are More Attractive When You Gain Clarity About Yourself

You Are More Attractive When You Watch for Previews of Coming Attractions

``Ask-Offer-Thank''

Donna Fisher

Project Your Light Further

Doug Upchurch

Synchronicity Leaders
Resources
Notes
Bibliography
Index
About the Authors

[Sue Cartwright]

'If you want your customers to give their loyalty and support to you, then you must give it to them first, solve a perfect customer's problem and you have gone far toward deepening your relationship. One smart way to deliver value is to make sure that all your communications speak directly to your customers' specific needs.'

This idea is by no means a new one, but the idea of focusing on the traits and values that align perfectly to your own values, the way you do business and the service you offer is a refreshing one. It has also produced fantastic results for those who have put this into practice.

This book shows you how to present your business as a beacon of light that stands still so that your 'perfect' customers can find you, rather than spending time and money chasing the whims of people who might be best served elsewhere.

I love the idea of using this methodology to attract 'perfect' employees by implementing fair and mutual rewards for quality delivered on both sides of the partnership.

[Tami]

We’ve all heard of the 20/80 rule, that only 20% of our daily efforts are actually fruitful. If this is true, then why are we spinning our wheels? Why do we drive ourselves insane trying to please fly by night customers? What if there was a different way?

Attracting Perfect Customers looks at those customers who make doing business a pleasure. These individuals not only want what you provide but consider your service valuable. Wouldn’t going to work be a pleasure if all your customers were like these people? Then, why not put your efforts into attracting more perfect customers?

Attracting Perfect Customers provides a much needed breakthrough for businesses. Really, it’s all about working smarter, using your strengths, making real connections, and being really clear about what you are trying to achieve. The alternative, running blindly about hoping to make a buck here and there, doesn’t really make much sense.

[Kate Robertson]

I loved it. It is just full of empowering things to do for your business. I highly recommend for any one in business or just starting a business.