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The Natural Advantage of Nations

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This book is more than just a 'palliative care' guide for the planet. It is about innovation, solutions, competitiveness and profitability. At work, at home and as members of society, our generation has an opportunity – to be part of the obligation - and an exciting solution in restoring the balance.

The authors present a bold vision for the future and demonstrate how we can get there, drawing on lessons of competitive advantage theory and the latest in sustainability, economics, innovation, business and governance theory and practice. The result is nothing less than the most authoritative and comprehensive guide to date, to building the new ecologically sustainable economy. For further information about The Natural Edge Project and to view the book's online companion, visit www.naturaledgeproject.net.

576 pages, Paperback

First published January 1, 2005

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July 13, 2009
This book is part of the basic curriculum of the Institute of Green Professionals (IGP). Though still in the opening chapters, this book has already impressed me. The concepts are thought-provoking and challenging, and explains how we must change our thinking and our values in order to survive and develop a thriving economy. This book is not for casual reading.
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