Teach Yourself Copywriting

by J. Jonathan Gabay

Copywriters need the ability to get their message across in a host of different mediums. Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it guides readers step-by-step through copywriting skills for a range of disciplines, including the most up-to-date information on the Internet, radio and TV, business-to-business, public relations, recruitment, and charities. Featured are practical exercises, summaries, and quick tips that allow readers to practice their skills, along with a list of useful addresses.

Genres: Writing, Business

336 pages, Paperback

First published January 31, 2001

Reviews

[Monica · Rating 3 out of 5]

Good intro to copywriting.. Got few very interesting tips.

[Joe Emery · Rating 1 out of 5]

Very clunky, which isn't what writing should be about.