Basic Marketing: A Global-managerial Approach

by William D. Perreault Jr., E. Jerome McCarthy

This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. Book Details 791 pages McGraw Hill (1999) Book 11 1/8 x 8 3/4 x 1 1/4 inches

Genres: Business

791 pages, Hardcover

First published January 1, 1979

Reviews

[Heather]

So. Turns out I bought the wrong prerequisite book and didn't find out about it until I had shelled out a bunch of money for this behemoth. The first 60 pages were pretty good though...although I wasn't looking forward to reading a 900 page textbook. There was definitely some good information for one (or more) of my former employers to keep in mind. Stuff about working as a team, non-profits needing to also be customer (member) focused, etc. Ah well.

[Fahed Al Kerdi · Rating 5 out of 5]

Looking up for 4Ps model was my main reason why I have read this reference book, it has a comprehensive analysis for the basic concept of marketing mix.
Very recommended for postgraduate students who are planning to conduct a research on marketing mix

[Abdi Fatah]

I WENT LEAR INFORMATION THIS BOOK BC IAM STUDANT