Online Surveys For Dummies

by Vivek Bhaskaran, Jennifer LeClaire

The easy way to build effective online surveys for your business, with three months of free service! By targeting select response groups, online surveys are a great way to help your business, group, or organization get valuable feedback quickly. But with over 40 vendors and hundreds of options available, where do you start? This friendly book walks you step by step through the process of creating, launching, and getting results from an online survey. You'll learn about the tools involved, what results to expect, how to build a compelling survey, tips for identifying the right audience, and how to analyze the results. Discover
With the book, you'll also receive three months of free service from a top survey vendor to get you started.

360 pages, Paperback

First published May 20, 2010

Reviews

[Angela · Rating 3 out of 5]

good screen-by-screen approach to Survey Monkey and devising your own surveys, but a word of advice, write your own survey questions. The ones in the book weren't terribly enlightening for the topics we wanted covered. Try "Assessing Service Quality" or "Demonstrating results"