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Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time
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Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time

3.51  ·  Rating details ·  45 Ratings  ·  6 Reviews
It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't.
Then, when the innovation fails to deliver as prom
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ebook, 237 pages
Published October 14th 2008 by Harvard Business School Press (first published 2008)
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Victoria
Fenn and Raskino do a good job explaining what the hype cycle is, and why its relevant in terms of innovation adoption. All in all, its a very thorough book with the first half providing the theory, and the second half acting as a detailed how-to guide. It's clearly written, with plenty of graphs and case studies, which helps to make the ideas discussed more easily digestible.

However, it did get a bit repetitive at the end, and I felt that perhaps they were looking to fill up some space. I'm no
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Bob Wasserman
Great book - took me over a month to get through it's 220 pages when I could normally get through a Neal Stephenson tome in the same time ------because it's so appropriate and interesting.

Best coverage of Innovation in IT I've ever seen - everything else on Innovation and research are primarily consumer product focused so this was truly a rare treat.



Very timely and accurate guidance on how to properly track ideas and concepts through the various stages - how to prepare for challenges and avoid o
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Jeannette
Nov 07, 2010 rated it liked it
Shelves: booksihaveread
It's hard to give less than three stars to a book your boss makes you read. This was an interesting concept, almost fully explained in the first chapter, and will stand on my bookshelf for years to come as a reference and guidepost. I'll dig deeper into each chapter as duty calls.
Mark Fallon
Feb 12, 2011 rated it really liked it  ·  review of another edition
A well-thought, well-written book. The explanation of the hype cycle, and the steps to take to avoid missteps when selecting innovations are sound advice for all managers.
Hans Blankenburgh
Oct 15, 2013 rated it it was amazing
Great book to understand when what will be a viable point for investment/growth
Simone Collins
A cool system, and a good way to consider implementing new tech and projects. Got a bit repetitive at the end though!
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“When it comes to innovation, a company’s legacy beliefs are a much bigger liability than its legacy costs. —Gary Hamel” 0 likes
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